Warner Bros. International Television Production has acquired the format rights to distribute RTL's new entertainment show, Two vs. the Nation, from German production company I&U TV.
In Germany, the premiere episode aired on RTL on 9 September and was the most successful RTL entertainment show premiere of 2013, attracting 5.5 million viewers, almost double the channel's average share, growing throughout the episode to 7 million viewers.
Two vs. the Nation is a live, studio entertainment show - where the whole nation is involved. It pits two famous celebrities against the country in a variety of physical and mental challenges. In addition to the in-studio action, there is also interactivity with home play along.
"We know buyers are always looking for prime time entertainment formats with a hit track record and Two vs. the Nation is one. The great mix of elements, make it a fast paced and fun show that we are excited about bringing to the market" said Andrew Zein, Senior Vice President, Creative, Format Development and Sales, WBITVP.
"We are extremely excited about our new show - it combines all the elements that make a great entertainment show and our viewing figures prove that the audience loves to watch it. We are very happy that
Warner Bros. International Television Production has taken on the format to sell internationally and are sure that it will travel well around the globe" commented Andreas Zaik, CEO of I&U TV.
Warner Bros. International Television Production
Warner Bros. International Television Production (WBITVP) aims to establish or acquire production companies in the major television territories around the world in order to become a leading producer of local scripted and non-scripted programming.
In those territories where WBITVP establishes a production base, it operates by developing and producing original programming and also producing local versions of formats owned and controlled by the group such as "The Bachelor", "The World's Strictest Parents" and "Who Do You Think You Are?" Where WBITVP has no local production capability it licenses
Warner Bros. formats to 3rd parties.
WBITVP has taken significant steps by acquiring a majority stake in both UK production group Shed Media, one of the UK's largest and most successful independent production companies which operates both in the UK and the US, and in BlazHoffski Holding B.V., a leading independent television producer in The Netherlands and Belgium.
Comments
To post a comment, you must
register and
login.
