Watch!, the official magazine of CBS, unveiled today an exhibit of its most celebrated covers in the lobbies of its historic Black Rock headquarters in midtown Manhattan. The eight-foot-tall cover displays, created by Ralph Appelbaum Associates, a leading designer of museum exhibits, will feature three portraits by famed fashion photographer Patrick Demarchelier, and one by Art Streiber, a celebrity photographer who has shot for Vanity Fair, GQ and The New York Times Magazine. Among the CBS talents featured are Julianna Margulies (THE GOOD WIFE), Beth Behrs (TWO BROKE GIRLS), Bridget Moynahan (BLUE BLOODS) and Sharon Osbourne, Julie Chen, Sara Gilbert, Aisha Tyler and Sheryl Underwood, the hosts of CBS's #1 daytime talk show THE TALK. (See video of the installation here.)
The cover exhibit was created to mark the 10-year anniversary of Watch! magazine, which will be celebrated with a series of events and sponsorships throughout the month of February. The cover showcase at Black Rock kicks off the festivities on Feb. 1 with a display lasting the entire month.
"We have had the luxury of using only the best photographers for Watch!, and Patrick Demarchelier and Art Streiber are atop that list," said Jeremy Murphy, General Manager of the magazine. "We also wanted to mark our 10-year anniversary with a museum-style exhibit that showcases the caliber of editorial our magazine regularly achieves. The covers we are featuring are vintage Watch!: elegant and timeless, in the grand tradition of CBS. These are beautiful portraits of CBS's most recognizable talents, and it's humbling to feature such great art in such a famous, landmark building."
Created by Ralph Appelbaum Associates (RAA), the exhibit displays stand eight feet tall and include a panel that offers the behind-the-scenes story of how each cover was created.
"What a terrific experience working with the
CBS and Watch! teams on this celebration their 10th anniversary," says Ralph Appelbaum, founder of RAA. "It's the real deal and serious fun, too!"
About Watch! Magazine:
Now celebrating its 10-year anniversary, Watch! is the official glossy magazine of CBS, offering a rare, glamorous window into the lives of television's biggest stars. With sumptuous photography, exotic settings, first class editorial and top tier talents, Watch! has steadily become one of the industry's most elegant, sophisticated publications, effortlessly blending the worlds of celebrity, culture, fashion, travel and beauty in a magazine that reaches 1 million readers across the US. Every issue features work from the most celebrated talents, from photographers like Patrick Demarchelier, Art Strieber, Ellen von Unwerth and Ruven Afonador to leading editorial voices like Kate Betts, Michael Musto, Brantley Bardin, Hudson Morgan and Rebecca Ascher-Walsh.
About Ralph Appelbaum Associates:
Ralph Appelbaum Associates creates award-winning museum exhibitions, visitor centers, and educational environments that explore natural history, physical sciences, cultural, social, and corporate history, sports, brand heritage, and the fine arts. RAA has expertise in all aspects of planning, design, and media production. The firm offers comprehensive interpretive solutions, from a project's concept phase to its realization. Founded in 1978 by Ralph Appelbaum, the firm has created over 700 projects that are visited by over 50 million people each year. The company has created exhibits for the Ford Foundation, The United States Holocaust Museum, Jewish Museum and Tolerance Center, the William Jefferson Clinton Presidential Museum, the United States Capitol Visitor's Center, The Rock & Roll Hall of Fame, and London's Royal Academy of Music Museum, among many other museums.
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