Geena Davis and ARC Entertainment's Bentonville Film Festival (BFF), today announced the two films that have been selected to open and close the festival.
The Bentonville Film Festival runs May 5-9. The complete schedule of events, including dates, times and venue locations will be posted to the BFF website www.bentonvillefilmfestival.com next week.
BFF also recently announced a series of special events that will bring Nick Cannon, Robert De Niro, Bruce Dern, Joey Lauren Adams, Catherine Hardwicke, Soledad O'Brien and Rosie O'Donnell to the festival next month. More high profile names are expected to be announced as the festival draws near.
About the Bentonville Film Festival
BFF is a one-of-a-kind event designed to champion women and diversity in film, and is the first and only film competition in the world to offer guaranteed theatrical, television, digital, VOD and retail home entertainment distribution for its winning films. BFF distribution partners are AMC Theatres (theatrical), Lifetime (TV), Vudu (digital), Vubiquity (VOD), and Walmart (in-store home enternainment / DVD).
BFF is hosted by ARC Entertainment, Walmart, Coca-Cola and AMC Theatres, and is co-founded and chaired by Academy Award® winner Geena Davis, who's research institute, "The Geena Davis Institute on Gender in Media" has sponsored the largest amount of research ever done on gender depictions in entertainment media, covering a 20+ year span. Davis has pioneered the use of rigorous research combined with direct advocacy and education to leading entertainment industry creators and decision makers, causing a sea change in the quality and quantity of female characters on screen.
Following the debut of BFF, the Bentonville Film Foundation as part of the Bentonville Film Festival initiative will launch a year-round event calendar to promote women and minority filmmakers, artists, directors, and producers at colleges and universities around the country in partnership with the Geena Davis Institute on Gender in Media, which is the official non-profit partner of the festival.
BFF Advisory Board members include a number of notable actors and filmmakers such as Angela Bassett, Nick Cannon, VIOLA Davis, Bruce Dern, Emilio Estevez, Samuel L. Jackson, Randy Jackson, Eva Longoria, Julianne Moore, Paula Patton, Natalie Portman, Shonda Rhimes, M. Night Shyamalan, and Shailene Woodley.
Walmart is the proud founding sponsor of the Bentonville Film Festival and its investment ensures it is unlike any other nationwide. As the largest seller of DVD and Blu-Ray movies, Walmart is always looking for new and compelling content to offer the 140 million customers who shop their stores U.S. each week. That's why, for the first time, the winners of three categories - Jury Selection, Audience Award and Best Family Film - are guaranteed distribution in Walmart stores and online through its instant video demand service VUDU.
Walmart's support of the Bentonville Film Festival is in large part due to its FOCUS on women and minority filmmakers. Empowering women and supporting diversity are two key company initiatives as the retailer believes it is the right thing to do and is important in being a successful business. The festival is also a great opportunity for the retailer to showcase Northwest Arkansas, one of the country's best-kept secrets.Coca-Cola values and celebrates diversity in both its consumers and associates. Diversity is more than policies and practices. Inclusion, respect, unity and fairness are values applied across the business and are integral to how the Company operates and views the future.
Coca-Cola understands the importance of women and minorities in spurring economic growth and cultivating sustainable development. Empowering them to succeed is a global FOCUS for
Coca-Cola and supporting the Bentonville Film Festival helps further the Company's commitment to fostering diversity. Plus, with an inextricable link between Coca-Cola and the movie-going experience, this distinctive festival provides another great opportunity to refresh movie fans.
For more information on the festival please visit www.bentonvillefilmfestival.com
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