Video: Apple TV+ Releases First Trailer for French Series LA MAISON

Apple TV+ has unveiled the trailer for “La Maison,” the upcoming French-language family drama set within an iconic Paris-based high-fashion atelier. A behind-the-scenes look at the contemporary ever-evolving world of fashion and aspirational French elegance and luxury, “La Maison” follows two rival illustrious, dysfunctional and powerful families as they vie for dominance in the cutthroat world of high-fashion. The 10-episode original series will make its global debut with the first two episodes on Friday, September 20, 2024 on Apple TV+, followed by one episode weekly on Fridays through November 15, 2024.

High fashion meets high stakes in this behind-the-curtain look at how an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family’s iconic and legendary haute couture house LEDU hanging by a thread. Perle Foster (Amira Casar), Vincent's former muse who is still in his shadow, teams up with next-generation, visionary designer Paloma Castel (Zita Hanrot) to save, evolve and renew the century-old Maison LEDU. Taking advantage of Vincent’s demise, Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, launches an offensive to acquire what she sees as her most important prize: Maison LEDU. To achieve her goal, anything is fair game as this is more than acquiring just another brand, it’s about revenge. 

“La Maison” stars seven-time César Award nominee Lambert Wilson (“De Gaulle”), César Award-nominated Amira Casar (“Call Me by Your Name”), Best Actress César Award winner Carole Bouquet (“En thérapie”), Most Promising Actress César Award winner Zita Hanrot (“Fatima”), Most Promising Actor César Award winner Pierre Deladonchamps (“Stranger by the Lake”), Best Actor in a Supporting Role César Award winner Antoine Reinartz (“Anatomy of a Fall”), four-time César Award nominee Anne Consigny (“Elle”), César Award nominee Florence Loiret Caille (“The Bureau”), rising star Ji-Min Park (“Return to Seoul”) and Most Promising Actor César Award nominee Corentin Fila ("Being 17").

Based on an original idea by Alex Berger, who serves as executive producer, the series is created by showrunners José Caltagirone and Valentine Milville and directed by award-winning directors Fabrice Gobert (“The Returned”) and Daniel Grou (“Lupin”). Emmanuelle Bouilhaguet also serves as executive producer. “La Maison” is a TOA-The Originals of America production, in conjunction with multi award-winning studio TOP-The Originals Productions (“The Bureau” / "Le Bureau des Légendes").

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 501 wins and 2,307 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.”

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