Vice, ESPN, Nat Geo, Complex Win 39th Annual Telly Awards

Marc Jacobs and Vice+'s“A-Z of Music", ESPN’s Celtics/Lakers: Best of Enemies "30 for 30", National Geographic’s "Breaking 2", and Litton’s “Henry Ford's Innovation Nation," were all announced as 39th Annual Telly Award Winners today,

View winners of the 39th Annual Telly Awards winners at www.tellyawards.com/winners.

Today's announcement caps a year-long initiative by the Telly Awards to rebuild the honors for the multi-screen era. Throughout 2017-2018 the Tellys refashioned its categories to honor the type of work being made by leading producers, including branded content, social video and animation, as well as working with industry experts to identify important industry categories where technology was playing an impactful role in the ways stories are now being told: Virtual Reality, Interactive and 360 Video.

To judge all this new and innovative work, the Tellys recruited over 200 new judges, from companies such as Vimeo, Duplass Productions' Donut, ustwo, Discovery Networks, VaynerMedia and Framestore to join the Telly Award Judging Council.

"It is exciting to see how perfectly this year's winners capture the innovation and energy of the rapidly changing video and television industry that we rebuilt the Telly Awards to recognize," said Tellys managing director Sabrina Dridje, who was tapped last year to lead the revitalization of the awards. "They are an exciting culmination to an ambitious year-long effort that has re-established The Telly Awards as a trusted benchmark for the industry."

This year's Telly Branded Content winners included "Truly Haunting Tales," (General-Entertainment) an online series inspired by the Amazon Prime show "Lore," and "Culture in Motion," (Craft-Directing) a series of films created by WSJ Custom Studio for Alpha Romeo.

Social Video winners included the San Francisco Giants' "Choose-Your-Own-Ending," (Series-Media & Entertainment) a series of interactive films that gave fans a critical decision to make at the peak of each story via YouTube's clickable video players, and the viral hit "This Panda is Dancing" (General-Culture & Lifestyle) by poet Max Stossel.

Condé Nast which won four Gold Tellys, won in the Animation suite of categories for "A Brief history of Emo," (Craft-Fully Animated Piece) a short, quirky romp through the emotional side of music. "The Invention of Together," (Craft-Use of Animation) a beautifully animated branded video made for Tinder by Buck, chronicling man and womankind's eternal struggle to couple also brought home a Telly in Animation.

Winning a Telly Gold in VR, "Tree" (Craft-Use of VR) is a VR film created for The Rainforest Alliance which enables a viewer to experience the life of a rainforest tree from a seedling to its final fate. Mercedes-Benz's "The Largest 360 Video in the World," (Outdoor/Environmental - Billboard) created specifically for the 1100-feet-long and 58-feet-tall wrap-around screen at Atlanta's new Mercedes-Benz Stadium, won six Telly Awards, proving that video is truly made for all screens.

 

 

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