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Velocity to Rebrand as MotorTrend Network on November 23rd

By: Nov. 13, 2018
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Velocity to Rebrand as MotorTrend Network on November 23rd  Image

Velocity is getting overhauled. On Friday, November 23, 2018, America's #1 television destination for automotive fans will officially roll out of the garage as MotorTrend Network.

Velocity is rebranding as MotorTrend Network, a fully HD television channel that unites MotorTrend's nearly 70-year history as the leading, information-based automotive media brand with Velocity's position as the #1 TV channel for the very best entertaining, engaging and information rich automotive programming. Available in 73 million homes nationwide, MotorTrend Network, combined with the MotorTrend App and MotorTrend.com, forms an unparalleled 360-degree content offering for automotive fans and advertisers.

"Seven years ago, I had the privilege of working with an amazing team at Discovery to create Velocity - the only television home for fans of the car genre," said Robert S. Scanlon, President of MotorTrend Network and Video Content, MotorTrend Group. "MotorTrend Network represents the next great content innovation for this underserved audience. With the network, the MotorTrend App and MotorTrend.com, we're going to provide deeper, richer, more engaging experiences for consumers on any device, anytime."

The network debuts on Friday, November 23, 2018, at 6 AM ET with a special block of fan favorite episodes of BITCHIN' RIDES followed by fan favorite episodes of WHEELER DEALERS and IRON RESURRECTION.

Then at 5 PM ET/PT, MotorTrend's wildly popular BEST DRIVER'S CAR 2018 makes its television premiere followed by episodes of DIRT EVERY DAY at 6 PM ET/PT, HOT ROD GARAGE at 7 PM ET/PT and ROADKILL CLASSICS at 7:30 PM ET/PT. The primetime lineup features two episodes of ROADKILL CLASSICS at 8 and 8:30 PM ET/PT plus the television premiere of MOTORTREND LIVE at 9 PM ET/PT. Taped in front of a live audience during the 2018 SEMA Show in Las Vegas, MOTORTREND LIVE is the definitive event for car fans featuring the brightest experts and biggest personalities. Hosted by Chris Jacobs and Cristy Lee, the 1-hour special features interviews with Dave Kindig, Kevin Schiele, David Freiburger, Mike Finnegan, Ant Anstead, Mike Brewer, Wayne Carini, Craig Jackson, Steve Darnell and other surprise guests as they unveil never-before-seen footage, and dish on top shows including BITCHIN' RIDES, ROADKILL, WHEELER DEALERS, IRON RESURRECTION, CHASING CLASSIC CARS, BARRETT-JACKSON LIVE, Discovery Channel's VEGAS RAT RODS and more.

At 10 PM ET/PT, BITCHIN' RIDES is being supersized with the special 2-hour episode "The Bitchin' RancHERO" where Dave Kindig and Kindig It Design attempt to rebuild a 1964 Ford Ranchero. It's the first Ranchero the team has ever laid hands on and it's getting the full Kindig treatment.

Later in November, it's "Mopar or no car" for MotorTrend Network as an all new season of GRAVEYARD CARZ premieres on November 30 at 9 PM ET / PT starring eccentric Mopar expert Mark Worman and his team of ghouls restoring beloved Chrysler muscle cars from the late 1960s or early 1970s. Starting December 5 at 9 PM ET / PT, FANTOMWORKS, the series featuring the ever demanding Dan Short and his team of restoration experts returns for its fifth and final season.



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