On tonight's episode of CNBC's RESTAURANT STARTUP titled 'Young Hustlers,' restaurateurs and investors Joe Bastianich and Tim Love struggle to decide between two young and hungry teams from the restaurant capital of the world: New York City.
Rock the Kasbah is an edgy Moroccan food catering company with dreams of conquering Manhattan. Yeah Dawg!!! is the funky creation of two sisters who think they make the best plant-based hot dog on the planet. Which team will get the opportunity to open a pop-up? And will they get the financial backing they need to take a bite out of the Big Apple?
The episode airs tonight, Tuesday, 1/27 at 10 PM ET/PT on CNBC. Get a sneak peek below!
About "Restaurant Startup"
"Restaurant Startup" features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love who vie to invest their own money in restaurant concepts they believe could make them millions. Each week, two teams are invited to pitch their food ideas to our investors. Under high-pressure questioning, each team tries to convince Bastianich and Love that theirs is a concept worth backing.
The chosen team is given the keys to a working restaurant on trendy Melrose Avenue in Los Angeles. They get 36 hours and $7,500 to put their dream to the test and create a business plan; come up with a branding campaign; and, finally, launch their pop-up restaurant. Under the watchful eye of Bastianich and Love's culinary consultant Antonia Lofaso, the aspiring food moguls open their doors, serve their food, and test their concept on the public. Based on the reaction from the diners, the quality of the branding, and the viability of the business plan, Bastianich and Love decide whether or not they will put their own money on the line to make someone's dreams come true - and, hopefully, make big money for themselves.
Videos