Below, check out a sneak peek of tonight's episode of RESTAURANT STARTUP titled "Small Markets, Big Dreams". The episode airs tonight, Tuesday, 3/10 at 10 PM ET/PT on CNBC
This week, two successful catering companies - both based in underserved markets - fight for the chance to score an investment from restaurateurs and investors Joe Bastianich and Tim Love. 17 Summer is owned by a young brother/sister team from New Jersey who believe they have the skills to make their fine-dining concept soar (hopefully high enough to leave the nest, as they still live with their parents). Peculiar Culinary is owned by a husband/wife team who hope to open the first gastropub in their part of Northeastern Pennsylvania. Which team will cater more to the investors and get a shot at their dream restaurant?
About "Restaurant Startup"
"Restaurant Startup" features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love who vie to invest their own money in restaurant concepts they believe could make them millions. Each week, two teams are invited to pitch their food ideas to our investors. Under high-pressure questioning, each team tries to convince Bastianich and Love that theirs is a concept worth backing. The chosen team is given the keys to a working restaurant on trendy Melrose Avenue in Los Angeles.
They get 36 hours and $7,500 to put their dream to the test and create a business plan; come up with a branding campaign; and, finally, launch their pop-up restaurant. Under the watchful eye of Bastianich and Love's culinary consultant Antonia Lofaso, the aspiring food moguls open their doors, serve their food, and test their concept on the public. Based on the reaction from the diners, the quality of the branding, and the viability of the business plan, Bastianich and Love decide whether or not they will put their own money on the line to make someone's dreams come true - and, hopefully, make big money for themselves.
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