"Restaurant Startup" Season Finale titled "Food of the Future" airs Tuesday, 3/17 at 10 PM ET/PT on CNBC. Check out a sneak peek below!
This week, restaurateurs and investors Joe Bastianich and Tim Love must choose between mad scientists - mad foodscientists, that is, each with a unique approach to molecular gastronomy. The two teams have very different markets in mind for their science-based food. Crave Culinaire pitches a high-end, chef- driven restaurant for the 1%, while The Inventing Room wants to open a quick- service restaurant that serves snacks, desserts, and drinks to the masses. Which team will get the chance to launch a pop-up restaurant in L.A. - and earn an investment that could change their lives?
About "Restaurant Startup"
"Restaurant Startup" features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love who vie to invest their own money in restaurant concepts they believe could make them millions. Each week, two teams are invited to pitch their food ideas to our investors. Under high-pressure questioning, each team tries to convince Bastianich and Love that theirs is a concept worth backing. The chosen team is given the keys to a working restaurant on trendy Melrose Avenue in Los Angeles.
They get 36 hours and $7,500 to put their dream to the test and create a business plan; come up with a branding campaign; and, finally, launch their pop-up restaurant. Under the watchful eye of Bastianich and Love's culinary consultant Antonia Lofaso, the aspiring food moguls open their doors, serve their food, and test their concept on the public. Based on the reaction from the diners, the quality of the branding, and the viability of the business plan, Bastianich and Love decide whether or not they will put their own money on the line to make someone's dreams come true - and, hopefully, make big money for themselves.
Photo appear courtesy of CNBC
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