VIDEO: Shaquille O'Neal Discusses Branding on Real Sports w/ Bryant Gumbel

NBA legend Shaquille O'Neal is in the business of fun...fun advertisements, that is. From Oreos to auto insurance, Shaq is everywhere.

Real Sports with Bryant Gumbel is a monthly sports newsmagazine on HBO that debuted on April 2, 1995. The show was "spawned by the fact that sports have changed dramatically, that it's no longer just fun and games, and that what happens off the field, BEYOND the scores, is worthy of some serious reporting," according to Bryant Gumbel, the host.

Shaquille O'Neal is an American retired professional basketball player currently serving as a sports analyst on the television program Inside the NBA. He is widely considered one of the greatest players in NBA history. At 7 ft 1 in (2.16 m) tall and 325 pounds (147 kg), he was one of the heaviest players ever to play in the NBA, where he played for six teams throughout his 19-year career. In addition to his basketball career, O'Neal has released four rap albums, with his first, Shaq Diesel, going platinum. He has appeared in numerous films and has starred in his own reality shows, Shaq's Big Challenge and Shaq Vs.. He hosts The Big Podcast with Shaq.

Check out the teaser below!

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