VIDEO: NBC's TODAY Debuts Its Own Super Bowl Ad!

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This morning, NBC's TODAY debuted a special extended version and behind-the-scenes look at its SUPER BOWL ad. The ad was created by Coldplay's famed director, Mat Whitecross, and inspired by his music video for the band's hit song, "A Sky Full of Stars."

The 30-second ad, featuring all of THE TODAY SHOW hosts, was filmed on the streets of New York City, and will air during the SUPER BOWL on Sunday, February 1. Check it out below!

Watch the TODAY anchors film the SUPER BOWL commercial here

TODAY viewers and fans are encouraged to share what makes their morning shine with #RiseToShine.

NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more throughTODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Kathie Lee Gifford and Hoda Kotb are the anchors and hosts, and Don Nash is the executive producer.

CREDIT: Anthony Quintano

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