VIDEO: Gilbert Gottfried and Geraldo Rivera Talk 'Cutthroat' New Season of CELEBRITY APPRENTICE

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Gilbert Gottfried and Geraldo Rivera stopped by NBC's TODAY to talk about the new season of CELEBRITY APPRENTICE. The stars explained why they decided to sign up for the show and revealed that the competition can be cutthroat. The show airs Mondays on NBC (8-10 p.m. ET), beginning Jan.5 Check out the appearance below!

About the show:

Donald Trump is back for a brand new season of "The Celebrity Apprentice." This is the seventh installment of "The Celebrity Apprentice" and the 14th season of "The Apprentice" series. 
 
This season, join 16 all new business-savvy celebrity contestants as they try to raise money and awareness for their charity of choice. The last person standing will be chosen as this season's Celebrity Apprentice and have the honor of delivering a $250,000 bonus check to their designated charity. 
 
Every week, the celebrity contestants will work in two teams - each under the guidance of a designated project manager - to compete in business-driven tasks around New York City by using their fame, along with their proven business acumen, to win challenges. Contestants are subjected to long hours, grueling deadlines, intellectual challenges, personality clashes and intense scrutiny under the careful watch of Donald Trump and his advisors.  
 
Certain challenges encourage contestants to reach out to their network of celebrity contacts for assistance or donations, leading to surprise visits by some of the world's biggest stars and pop culture icons. Each task will end in the boardroom, where contestants must account for their actions and be judged by Trump and his advisors. Returning this season are Trump's children and colleagues, Ivanka, Donald Jr. and Eric, as well as surprise guests along the way. 
 
"The Celebrity Apprentice" is produced by United Artists Media Group (a joint venture among MGM, Mark Burnett, Roma Downey and Hearst Entertainment), in association with Trump Productions. Mark Burnett, Donald Trump, Page Feldman and Eric Van Wagenen are executive producers.
 
 

Photo courtesy of TODAY/NBC

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