VIDEO: First Trailer for SAMPLE THIS Narrated by Gene Simmons

In honor of Hip Hop's 40th anniversary this month, GoDigital has released the official trailer for the music documentary, SAMPLE THIS. The film is narrated by Gene Simmons of KISS fame, and it will hit theaters and VOD on September 13th. SAMPLE THIS tells the untold story of Michael Viner's Incredible Bongo Band and how one track in particular started a musical revolution back in the 1970's. Check it out below!

SAMPLE THIS is the true story of how Unknown music producer Michael Viner brought together the greatest studio musicians of the 1970's to create an album that ultimately went nowhere... until the summer of 1973, when DJ Herc took the percussion breaks from that obscure album and extended them by playing them back to back. His beats became an anthem on the streets of the Bronx and ultimately the genre of Hip Hop, becoming one of the most sampled tracks in history and used by artists from Will Smith and Missy Elliot to Amy Winehouse and Jay-Z.