VIDEO: First Look - Trailer for SPRINGSTEEN & I, In Theaters This July

With more than 120 million albums sold worldwide and numerous awards, including a staggering 20 Grammy Awards, Bruce Springsteen's music defines a generation. In celebration of 40 years of iconic music, NCM Fathom Events and Arts Alliance Media present "Springsteen and I" in select U.S. movie theaters on Monday, July 22 and Tuesday, July 30 at 7:30 p.m. local time. "Springsteen and I" will take audiences on an emotional journey through the personal insights and reflections of their fellow Springsteen fans. Directed by Baillie Walsh and produced by Ridley Scott Associates and Mr. Wolf, "Springsteen and I" incorporates the efforts of more than 2,000 fans around the world who submitted personal video clips to make the ultimate collective filmmaking experience about how Springsteen and his music became the soundtrack to so many lives.

Including Springsteen performing some of his greatest hits and exclusive never-before-seen archival concert footage, the cinema event features unreleased big-screen performance highlights from the London Hard Rock Calling Wrecking Ball tour and a behind-the-scenes fan meet-and-greet with their hero.

"This beautifully crafted film provides a unique insight into the powerful bond between a recording artist and those who connect so profoundly with his music," said Ridley Scott.

"Springsteen and I" will be presented in nearly 500 select movie theaters around the country through NCM's exclusive Digital Broadcast Network. Tickets are available at participating theater box offices and online atwww.fathomevents.com. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change).

'Springsteen and I' is totally unique - audiences have never seen Bruce and his influence presented like this before," said Dan Diamond, senior vice president of Business Development for Fathom Events. "This Fathom Event is a rare opportunity for fans to gather together in movie theaters, experience and share their love of all things 'Bruce' - as it was produced by the fans, for the fans."

For more information about "Springsteen & I," please visit the website, Facebook, Twitter or You Tube.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network andNCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 183 Designated Market Areas (49 of the top 50) and includes approximately 19,300 screens (over 18,400 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 740 locations in 172 Designated Market Areas (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.9% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About Mr. Wolf

Founded in 2012 by Alfred Chubb with Arts Alliance Ventures, Mr Wolf produces and finances live events and music based feature films for worldwide distribution on all formats. Mr Wolf launched with the release of Andrea Bocelli: Love in Portofino on Valentine's Day and Mother's Day, produced by PBS, Universal Music and Sugar Entertainment and is following up with the release of Springsteen & I, the Ridley Scott Agency-produced Bruce Springsteen feature, in July 2013.

About Ridley Scott Associates

Founded by Ridley and Tony Scott in 1968, RSA Films has, for more than 40 years, been one of the world's leading commercial production companies. Headed by President Jules Daly, RSA is at the forefront of creating innovative groundbreaking advertising campaigns for some of the world's most recognized brands. Headquartered in Los Angeles, with offices in New York, London, and Shanghai, RSA has a roster of over 80 directors, including Kathryn Bigelow, Martin Scorsese, Sam Mendes, Joe Carnahan, Steven Klein and Neill Blomkamp. RSA has received numerous Golden Lion, Emmy, BAFTA, AICP, Cleo, MTV and MVPA Awards since its inception.

About Arts Alliance Media

Arts Alliance Media, based in London with offices in Paris, Amsterdam, Barcelona, Oslo, Milan and Berlin, is the worldwide leader in digital cinema, offering a complete range of services, as well as VPF financing solutions for digital conversion.

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