VIDEO: First Look: NBCUniversal & Paramount Promote ZOOLANDER 2 Across All Platforms

NBCUniversal and Paramount Pictures today announced a cross portfolio, multi-platform partnership to launch a spoof public service campaign titled "The Outside Matters," in advance of Zoolander 2. In collaboration with Paramount Pictures and the film's writers, NBCUniversal's in-house Content Innovation Agency (CIA) created the unique campaign which features Ben Stiller as the film's eponymous character, Derek Zoolander, in a series of parody PSAs. The videos pay homage to NBCUniversal's Emmy Award-winning pro-social program, "The More You Know."

Check out the custom spots below:

In the days leading up to the film's release, the videos will air on the networks, digital and social platforms of Bravo, E!, NBC, Telemundo and USA. Each video created by the CIA and Paramount is tailored to fit the individual network's unique audience.

"I can't underscore enough the power of contextually relevant content that engages fans of the franchise and attracts new audiences," said John Harrobin, Chief Marketing Officer, Advertising Sales, NBCUniversal. "That's exactly what this humorous campaign does, while staying true to the film's spirit. There is no one better to raise awareness about this movie than Derek Zoolander himself, through parody PSAs tailored to each of our diverse audiences at scale."

"Derek Zoolander fans old and new will appreciate his distinct approach to NBCUniversal's iconic PSA," said Steve Siskind, President of Domestic Marketing at Paramount Pictures. "The combination of the renowned 'The More You Know' campaign and Zoolander's cultural legacy were a natural fit and will make you think about this venerable campaign in wholly new ways."

The targeted custom videos star Zoolander "educating" viewers on the importance of outer beauty in ways only his character can. Additionally, Fandango will release all these videos across its Facebook, Twitter and Instagram feeds, as well as on the Fandango site, where bonus content will be available.

ZOOLANDER 2 is directed by Ben Stiller and features an all star cast of Stiller, Owen Wilson, Will Ferrell, Penélope Cruz, Kristen Wiig, Fred Armisen, Kyle Mooney, Milla Jovovich, Christine Taylor and Justin Theroux. The film is written by Justin Theroux and Ben Stiller & John Hamburg and Nicholas Stoller. Ben Stiller, Stuart Cornfeld, Scott Rudin, Clayton Townsend and Jeff Mann are producing.

Zoolander 2 premieres Friday, February 12, in theatres nationwide.

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