VIDEO: First Look - James Franco, Maggie Gyllenhaal Star in New HBO Drama THE DEUCE

From the creators of The Wire, James Franco and Maggie Gyllenhaal star in a new original series. THE DEUCE premieres September 10 on HBO. Check out the official trailer below!

Created by George Pelecanos and David Simon (The Wire) and starring James Franco and Maggie Gyllenhaal, The Deuce follows the story of the legalization and subsequent rise of the porn industry in New York's Times Square from the early 1970s through the mid-1980s, exploring the rough-and-tumble world at the pioneering moments of what would become the billion-dollar American sex industry.

George Pelecanos, David Simon, James Franco and Nina K. Noble executive produce.

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