VIDEO: First Look - ITV's New Series MR. SELFRIDGE, Starring Jeremy Piven

Award-winning actor Jeremy Piven (Entourage) leads the cast of ITV's MR. SELFRIDGE as American entrepreneur, Harry Gordon Selfridge. Check out the first trailer for the upcoming series below!

Created by multi-award winning writer Andrew Davies, Mr Selfridge tells the story of 'Mile a Minute Harry', a man with a mission to make shopping as thrilling as sex. Pioneering and reckless, with an almost manic energy, he created a theatre of retail where any topic or trend that was new, exciting, entertaining - or sometimes just eccentric - was showcased.

The drama is set in London in 1909, at a time when women were revelling in a new sense of freedom and modernity. Harry wanted to indulge, empower and celebrate these women and so opened the doors of his lavish department store, on London's famous Oxford Street.

The 10-part series is set to premiere in January.