VIDEO: Dove's Real Beauty Campaign Asks Women 'Are You Beautiful?'

As part of their Campaign for Real Beauty, Dove brand launched a new ad that shows women confronted with answering the question: are you beautiful or are you average? As USA Today's Mara Montalbano explains below, the company sets out to prove feeling beautiful is a choice. 

About Dove's Campaign for Real Beauty:

The Dove® brand is rooted in listening to women. Based on the findings of a major global study, The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable.

Among the study's findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty.  In 2010, Dove® evolved the campaign and launched an unprecedented effort to make beauty a source of confidence, not anxiety, with the Dove® Movement for Self-Esteem.

Source: Dove

 

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