VH1 to Honor Iconic Artist Prince with Special Weekend Programming

VH1 announced today the on-air plans to pay tribute to the late mega-star, Prince. Beginning today at 5:30 PM ET, Prince's iconic movie, "Purple Rain," will kick of a weekend long marathon. Immediately following the first airing of "Purple Rain," the network will air a block of his most memorable music videos. Throughout the following days, VH1's Sway will host news updates with artists' memories and fan reactions.

VH1 Programming Schedule:

Friday, April 22:
12:00 PM ET/PT - "Purple Rain"
10:30P PM ET/PT - "Purple Rain"

Saturday, April 23:
9:00 AM ET/PT- "Purple Rain"
4:30 PM ET/PT - 7:00 PM - "Purple Rain"

Sunday, April 24:
1 PM ET/PT - "Purple Rain"
9PM ET/PT- "Purple Rain"

VH1 is the dominant pop culture brand for adults 18-34, creating their pop culture today while celebrating the pop culture of their past. VH1 is available in 93 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, VH1.com and @VH1, the HUB for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

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