Updated: The CW's THE FLASH Speeds to No. 1 in Time Period in Key Demo
By: Tyler Peterson Oct. 15, 2014
The second episode of THE FLASH kept going at full speed last night. With increased competition, including an original episode of "The Voice" on NBC and the American League Championship Series on TBS, THE FLASH retained almost 90% of its record-setting Live + Same Day premiere ratings, holding 88% in total viewers, 81% in adults 18-34, and 89% of its adults 18-49 rating, according to national Live Plus Same Day Nielsen ratings for Tuesday, October 14, 2014.
THE FLASH ranked #2 in THE HOUR last night in adults 18-34 (1.3/5), men 18-34 (1.5/6), and men 18-49 (2.1/7 - tie), and was #3 in THE HOUR in both adults 18-49 (1.7/5) and in total viewers (4.27 million).
Behind only last week's series premiere, THE FLASH was The CW's second most-watched show in its time period (Tuesday 8-9pm) in six years (9/2/08), and the network's second highest-rated show in the time period in adults 18-49 in six years (10/28/08). It posted the second best performance among adults 18-34 in more than three and a half years (2/1/11).
Versus this same week last year, THE FLASH improved its time period performance by +92% in total viewers, +18% in adults 18-34, +150% in men 18-34, and +55% in adults 18-49.
THE FLASH also grew at THE HALF HOUR mark across all key breaks: +6% in total viewers, +8% in adults 18-34, and +6% in adults 18-49.
SUPERNATURAL also held up well versus last week's 10th season premiere, holding steady in adults 18-49 (1.0/3), and growing +11% in women 18-34 (1.0/3) and +10% in women 18-49 (1.1/3).
For the night, The CW finished first in men 18-34 (1.2/5), #2 in adults 18-34 (1.1/4 - tie), #3 in adults 18-49 (1.3/4), and also beat FOX for the night in total viewers (3.2 million).
Versus this same week last year, The CW's Tuesday night saw gains of +41% in total viewers, +10% in adults 18-34, and +18% in adults 18-49.
With Live + 3 Day viewing counted, last week's series premiere of THE FLASH scored 6.42 million viewers and was The CW's most-watched premiere ever, jumping +33% over its Live + Same Day viewership total.
Source: Nielsen NPM Live+SD and *CW Research Estimates Live+7
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