Universal Pictures' DESPICABLE ME 2 Becomes First Satellite-Delivered Movie in Mexico

Thanks to the digitalization process that Cinepolis successfully concluded a few weeks ago to 100 percent of their theatres, making it the first exhibitor in the Latin American industry to have all of their screens with this technology, the movie Despicable Me 2, distributed by Universal Pictures, is the first one delivered via satellite to 281 Cinepolis theatres in Mexico.

After several years providing live content to Cinepolis, Contenido Alternativo has successfully completed the first electronic delivery of Despicable Me 2 in a digital format, to be released today nationwide.

"It took us only a few hours to deliver the movie as opposed to three to four days that it regularly takes to replicate and deliver hard drives to all of those cinemas" said Juan Manuel Borbolla, CEO of Contenido Alternativo, "From now on, our logistics will be much more effective and faster, so we are more than happy to let everyone know that we open for business".

"Universal is thrilled that Despicable Me 2 is now the first movie ever to be delivered via satellite in Mexico", said Mauricio Duran, Universal Pictures International's Senior Vice President Marketing and Distribution, Latin America. "Supporting Contenido Alternativo in its digital transition emphasizes our commitment to further new technologies in the industry and we look forward to continuing this relationship with future releases."

Gabriel Morales Becker, Cinepolis Sub Director of Administration and Digital Strategy declared: "Digitalization in the exhibition industry is a worldwide transformation. In Mexico and Latin America, Cinepolis took the leadership to digitalize all of its screens offering its customers the benefits of this new technology. Today this effort is combined by the first electronic delivery of the movie Despicable Me 2."

About Contenido Alternativo
Contenido Alternativo is the first digital content distributor in Mexico and Central America. It offers a suite of services including tracking, digital cinema content mastering and distribution. Leveraging a hybrid distribution platform comprised of leading physical and electronic distribution mediums, Contenido Alternativo delivers its customers' content to digital cinema screens in Mexico, and continues to grow its digital cinema distribution footprint in Latin America.

About Cinepolis
Cinépolis is a mexican company with more than 40 years in the exhibition industry, focused on creating true entertainment value and comfort for its customers. The company leads the Mexican and Latin American entertainment market with more than 350 theatres in 84 Mexican cities. Aditionally the "Cinepolis" brand has presence in countries like: Costa Rica, El Salvador, Guatemala, Honduras, Panama, Colombia, Peru, Brasil, India and USA.

Cinepolis operates 3,151 digital screens, 8 are IMAX, 53 MAcro XE and 16 4DX with a total of 577,488 seats. With more than 20 thousand employees and state of the art technology, Cinepolis is always on the cutting edge in the cinema sector. It was the first exhibitor to introduce the stadium type multiplex concept, Imax screens and the first to have VIP screens. Its also pioneer in the industry implementing for The First Time in America 4DX technology to live the experience of the fourth dimension, through moving sets, aroma and light and wind effects taking viewers to a much more vivid experience.

It's the chain with the larger number of digital screens in all of Latin America. Innovation is also reflected in other concepts benefiting its customers like the "Club Cinepolis"Loyalty Program and ticket sales and reservations through telephone or the Internet "Cineticket", Cinepolis.com and Facebook as well as numbered seats in all of theirs theatres. For more information visit: http://www.cinepolis.com

About Universal Pictures International
Universal Pictures International (UPI) is the international marketing and distribution arm for Universal Pictures. In the United Kingdom, Spain, Italy, Germany, France, Russia Switzerland, Austria, The Netherlands, South Korea, Australia, Mexico and India, UPI directly markets and distributes movies through its local operating company. In the rest of the world, Universal distributes through strategic collaborations and joint ventures, including the UIP partnership with Paramount Pictures.

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