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USA's Royal Pains, Necessary Roughness Dominate the Cable Ratings Landscape

By: Jun. 30, 2011
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Total Domination on USA with last night's ROYAL PAINS returning with its third season premiere and the new original series, NECESSARY ROUGHNESS, launching to incredible numbers.

Both shows cracked 2 million in P25-54 and 1.8 million in P18-49.

ROYAL PAINS is up double digits over Winter and NECESSARY ROUGHNESS held virtually ALL of ROYAL PAINS levels on 25-54 (98%), 18-49 (96%) and also 93% (total viewers).

ROYAL PAINS

P25-54: 2.1 million (+16% vs. Winter 2011 premiere)

P18-49: 1.8 million (+23)

Total Viewers: 5 million (+13%)

NECESSARY ROUGHNESS

P25-54: 2 million (+29% vs FAIRLY LEGAL Premiere)

P18-49: 1.8 million (+28%)

Total Viewers: 4.7 million (+20%)

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