USA Partners With Birchbox on Original Series SUITS
By: Caryn Robbins Jun. 13, 2013
USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promote the style of USA's fashionable and top-rated drama series, SUITS, to Birchbox's engaged and influential consumers through a series of integrated marketing initiatives.
The partnership will also incorporate a series of exclusive, behind-the-scenes video interviews from the SUITS cast, live-tweeting events, contests and much more to engage fans throughout season three of SUITS. The videos will live on Birchbox's Women's Magazine and Men's Guide, as well as USANetwork.com. Additionally, USA Network will promote a Birchbox Man sweepstakes on-air and via social channels during Suits episodes, where fans can enter for a chance to win a year's worth of Birchbox groomingand beauty products inspired by SUITS.
"When it comes to the world of style on TV, the men and women of Suits are among the most fashionable," said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. "We're thrilled to be working with SUITS, creating brand integration where we connect our two highly-engaged audiences in a meaningful way; using social media, physical products and editorial content to grow our reach and engagement across the board."
The fully-branded men's box will ship to existing Birchbox Man subscribers on Tuesday, June 25, and the women's box will follow on Wednesday, July 10. All Suits picks will be available in a dedicated ecommerce shop on Birchbox. New subscribers to Birchbox Man who sign up by July 20 will receive the Suits Box as their first monthly delivery in July. As an added bonus, SUITS Facebook fans who sign up via the link on the social network will be given an exclusive offer to bypass the Birchbox waitlist, and receive 100 points in the Birchbox Shop, a $10 value.
"Everything about SUITS, from its dialogue to its sets to its weekly fashions, is distinctand is highly stylized," said Alexandra Shapiro, USA's executive Vice president, marketing and digital. "We welcome partners like Birchbox who have a shared appreciation for style and beauty, and with whom we can create meaningful, real-world fan connections beyond the weekly telecast."
SUITS stars Gabriel Macht as legendary law partner Harvey Specter, who takes a gamble on hiring Mike Ross, played by SAG Award-nominee Patrick J. Adams. A brilliant associate with a photographic memory, Mike is missing just one thing - a law degree. Bonded by this secret, the irrepressible duo navigates the fast-paced, high-stakes world of Manhattan corporate law and do whatever it takes to remain undefeated. The series also stars Gina Torres, Rick Hoffman, Meghan Markle and Sarah Rafferty. From Universal Cable Productions, Suits was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.
For more information on the special edition Suits Birchbox, other elements of the partnership, or to join Birchbox's growing number of subscribers, visit http://www.birchbox.com/suits.
About Birchbox
Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 300,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox's online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancôme, Kiehl's, Laura Mercier, Benefit, Stila, Caudalie, Payot, L'Occitane, Bourjois, and L'Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.
About USA Network
The #1 network in all of basic cable for six consecutive years and an unprecedented seven straight summers, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.
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