USA Network to Stream MR. ROBOT Pilot Online with Spanish Subtitles

For the first time ever, usa network will give audiences the opportunity to watch the pilot of its award-winning upcoming dramatic thriller MR. ROBOT with Spanish language subtitles. Starting May 27, through premiere, the pilot will be available with Spanish subtitles across On Demand platforms including Xfinity On Demand and YouTube. And from May 27 through June 5, the pilot will be offered on Hispanic sites including Telemundo.com, Terra.com and Latina.com. The series premiere will also be simulcast on sister cable network NBC UNIVERSO with subtitles on June 24 at 10/9c.

Every subsequent episode of MR. ROBOT will be made available with Spanish subtitles on VOD, and NBCUniversal owned-and-operated digital channels. In addition, starting this June, for the first time, USA will close caption all originals and new theatricals in both English and Spanish language.

"Hispanic millennials are not only uber consumers of content and technology, they are also social media buzz ambassadors," said Jacqueline Hernandez, Chief Marketing Officer of Hispanic Enterprises and Content at NBCUniversal. "Offering the show across multiple platforms and with Spanish subtitles allows us to reach more viewers without barriers."

The Spanish language strategy is in conjunction with a unique distribution move designed to drive sampling, TV Everywhere viewing and word-of-mouth.

The network also today announced that the pilot episode will launch May 27 through June 24 on a wide array of digital and VOD platforms targeting millennials, ahead of its linear debut. This marks one of the broadest-reaching pre-linear distribution plans in cable television history.

In addition to the Spanish language sites, audiences can access the premiere episode of MR. ROBOT via On Demand platforms including Xfinity On Demand, USANetwork.com, the USA Now App (iOS, Android, Xbox One), Hulu and YouTube, iTunes, Amazon Instant Video, Google Play, Vudu, XBOX Video, Playstation Video, and M-GO. The pilot will also be available via Twitch, IMDb, Ew.com, THR.com, The Verge.com and 22 sites within the Crave Online network through June 5. Additional partners, including editorial outlets, are still in development.

"Recognizing that the key 18-49 demo is largely comprised of multicultural millennials, many of whom are Hispanics living in bilingual homes, we believe this is the right time to make our original programming accessible to this important audience segment across a wide variety of platforms," said usa network Executive Vice President of Marketing and Digital, Alexandra Shapiro.

USA will also unveil the pilot tomorrow, May 5, in Miami as part of the eMerge Americas conference, a global idea exchange focusing on how technology and innovation are disrupting industries that connects global industry leaders and investors across North America, Europe and Latin America.

MR. ROBOT first premiered at SXSW in March, where it won the coveted audience award and was an official selection of the 2015 Tribeca Film Festival. The series follows Elliot (Rami Malek, "The Pacific"), a young programmer who works as a cyber-security engineer by day and as a vigilante hacker by night. Elliot finds himself at a crossroads when the mysterious leader (Christian Slater, "The Adderall Diaries") of an underground hacker group recruits him to destroy the firm he is paid to protect. Compelled by his personal beliefs, Elliot struggles to resist the chance to take down the multinational CEOs he believes are running (and ruining) the world. The series also stars Portia Doubleday ("Her"), Carly Chaikin ("Suburgatory") and Martin Wallström ("Simple Simon"). From Universal Cable Productions, MR. ROBOT is from writer and executive producer Sam Esmail ("Comet") and executive producers Anonymous Content's Steve Golin ("True Detective") and Chad Hamilton ("Breakup at a Wedding").

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