Using their proven track record in Social TV, USA Network and the cast of Psych are teaming up with the series' devoted fanbase to socially charge the first-ever, on-air Slumber Party, Friday, February 15th, starting at midnight and concluding Saturday 6am ET. The network is reinventing the viewer's choice marathon by making it a social, real-time party in which fans share the screen with the cast while watching at home.
James Roday, Dulé Hill, Maggie Lawson and Tim Omundson will ham it up on screen through custom slumber party skits, while self-professed PSYCH-Os can get in on the action through an on-air Twitter ticker, video Touts, second screen trivia and prize giveaways, and GetGlue exclusive stickers. Fans can track all the slumber Party activity via an online HQ, aptly namedPSYCHVille and accessible at PSYCH.usanetwork.com. This one-of-a-kind event leads into the seventh season of Psych premiering on Wednesday, February 27 at 10/9c.
"Using the power of social innovation, we are redefining the traditional on-air marathon stunt by leveraging a tried and true nostalgic theme and creating compelling social offerings that make it a 'must experience' event for fans," said Alexandra Shapiro, USA's EVP, marketing & digital. "This seven-hour party will harness in real time the passion and creativity of the cast, the producers, the writers and the fans who together will give new meaning to all-night TV binge watching."
The Psych SLUMBER PARTY fun will Go On until dawn with live activities including:
Fans wanting to see more of Psych can watch a 20-episode marathon on VOD hosted by Roday and Hill who selected their favorites and personally introduce each one.
Season seven of Psych will explore Gus' (Hill) personal life, feature the wedding of one of the main characters and deliver new 'PSYCH-isms' crafted for the series' legions of devoted fans, affectionately known as PSYCH-Os. Parminder Nagra will recur as Gus' girlfriend, exposing his romantic side and creating jealousy with Shawn. Additional guests include Katy Mixon, Garcelle Beauvais, Jeffrey Tambor, WWE's Big Show, as well as the return of Cybill Shepherd and Kristy Swanson.
The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com Characters Welcome.
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