USA Network launched today "My Moment," a social platform which engages viewers of its new reality show, THE MOMENT, and taps the power of USA's Community of 17MM digital fans to provide advice and resources that will enable them to pursue their dream career.
Premiering April 11,
The Moment is hosted by legendary NFL quarterback
Kurt Warner and follows the stories of nine individuals who are given a second shot at landing their dream profession. Mirroring the experience of those featured on the show, viewers will have the unique opportunity to embark on their own path of discovery via My Moment at http://mymoment.usanetwork.com/. The program is inspired by Warner's own experience of going from shelving groceries to becoming a
Super Bowl MVP.
"My Moment is a great way to involve viewers with the show on an even deeper level and allow them to effect meaningful change in their own lives," said
Alexandra Shapiro, executive
Vice president, marketing & digital for
USA Network. "By galvanizing USA's powerful digital fan base, we hope to help viewers achieve lifetime goals."
Individuals will declare their dream jobs, and complete a series of goal-focused steps to achieving their ultimate career "moment." Along the way, they'll have the opportunity to share stories of their personal journeys with the My Moment community, as well as across Twitter and Facebook using #MyMoment. Warner will serve as a career coach, and will recognize the most active participants' hard work and advancement.
As these hopefuls progress, they'll participate within a larger
Community that may include other dream seekers and mentors in their field, receiving their support as well as Warner's in the form of videos and special digital badges. Participants will also be entered into
The Moment Second Chance sweepstakes to win one of five $1,000 prizes to help them further along their road to success. Fans can connect with others and share more stories on USA's
The Moment Character Chatter, the network's real-time watercooler, which harnesses and amplifies the social conversation around My Moment and the show by funneling a feed of text, images and videos from all social streams, including Facebook, Twitter, Flickr and YouTube.
THE MOMENT runs through May 30, and is executive produced by Charlie Ebersol and Justin Hochberg of THE Company. The Hochberg Ebersol Company (THE Company) was founded by entertainment industry veteran Justin Hochberg and television/film producer Charlie Ebersol. THE Company creates, packages and produces groundbreaking programming in the unscripted, multi-camera comedy, docu-series, and competition formats, for a range of leading broadcast and cable networks. THE Company also operates a full-service branded entertainment agency. Clients have included "Shaq Vs.,"
Dick Clark Productions and "Hell's Kitchen" for Fox. THE Company also operates its own in-house post facilities, which includes CGI capabilities. THE Company is represented by Michael Kagan at ICM and Bill Abrams of Abrams Garfinkel Margolis Bergson, LLP.
ABOUT
USA NETWORK:
The #1 network in all of basic cable for an unprecedented seven straight years,
USA Network is seen in over 102 million U.S. homes.
USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling,
USA is defining, driving and setting the industry standard for Social TV.
USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.
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