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Two-Hour THE VOICE Powers NBC to Demo Victory

By: Oct. 31, 2012
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NBC (10.81 million viewers, #2; adults 18-49: 4.0, #1) was the top demo draw on Tuesday with a special two-hour THE VOICE" (12.06 million viewers, #3; adults 18-49: 4.6, #1) followed by the "NBC News Special: Sandy's Fury" (8.32 million viewers, #6; adults 18-49: 2.9, #3).

Here are the other highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (15.06 million viewers, #1; adults 18-49: 2.6, #2) then finished in the number two spot with originals from "NCIS" (18.33 million viewers, #1; adults 18-49: 3.4, #2), "NCIS: Los Angeles" (16.12 million viewers, #2; adults 18-49: 2.8, #4) and "Vegas" (10.74 million viewers, #5; adults 18-49: 1.7, #T7).

Next up was FOX (3.79 million viewers, #4; adults 18-49: 1.7, #3) with new episodes of "Raising Hope" (4.09 million viewers, #10; adults 18-49: 1.7, #T7), "Ben & Kate" (3.07 million viewers, #13; adults 18-49: 1.4, #T10), "New Girl" (4.81 million viewers, #8; adults 18-49: 2.3, #5) and "The Mindy Project" (3.19 million viewers, #12; adults 18-49: 1.5, #9).

Meanwhile, ABC (6.89 million viewers, #3; adults 18-49: 1.5, #4) offered up a new "Dancing with the Stars" (11.79 million viewers, #4; adults 18-49: 1.9, #6) alongside week two of "Happy Endings" (4.72 million viewers, #9; adults 18-49: 1.4, #T10) and "Don't Trust the B---- in Apartment 23" (3.37 million viewers, #11; adults 18-49: 1.2, #13) plus "20/20: The Perfect Storm" (4.82 million viewers, #7; adults 18-49: 1.3, #12).

And finally, originals of "Hart of Dixie" (1.38 million viewers, #14; adults 18-49: 0.6, #14) and "Emily Owens, MD" (1.01 million viewers, #15; adults 18-49: 0.3, #15) on The CW (1.19 million viewers, #5; adults 18-49: 0.5, #5) closed out the night. In the netlet's target demo (women 18-34), "Dixie" delivered a 1.0 rating while "Emily" posted a 0.5 rating.

Week-to-week changes (adults 18-49):
+20.00% - Hart of Dixie
+13.33% - Vegas
+12.20% - The Voice
+6.25% - NCIS
+3.70% - NCIS: Los Angeles
0.00% - Raising Hope
0.00% - Ben & Kate
0.00% - Emily Owens, MD
-13.64% - Dancing with the Stars
-14.81% - New Girl
-21.05% - The Mindy Project (vs. 10/9/12)
-26.32% - Happy Endings
-29.41% - Don't Trust the B---- in Apartment 23
Year-to-year changes (adults 18-49):
+100.00% - The Voice (vs. The Biggest Loser 12)
+31.82% - NBC News Special: Sandy's Fury (vs. Parenthood)
-12.82% - NCIS
-13.64% - Dancing with the Stars (vs. Last Man Standing/Man Up!)
-14.29% - Hart of Dixie (vs. 90210)
-17.65% - NCIS: Los Angeles
-26.09% - Vegas (vs. Unforgettable)
-34.29% - New Girl
-35.00% - 20/20: The Perfect Storm (vs. Body of Proof)
-40.00% - The Mindy Project (vs. Raising Hope)
-41.38% - Raising Hope (vs. Glee)
-50.00% - Happy Endings (vs Dancing With the Stars)
-51.72% - Ben & Kate (vs. Glee)
-57.14% - Don't Trust the B---- in Apartment 23 (vs. Dancing With the Stars)
-62.50% - Emily Owens, MD (vs. Ringer)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 3.0/8; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.7/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.6/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) beat "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/1/11):

CBS (15.41 million viewers, #1; adults 18-49: 3.2, #1) held onto the top spot on Tuesday thanks to fresh installments of "NCIS" (19.38 million viewers, #1; adults 18-49: 3.9, #1), "NCIS: Los Angeles" (15.59 million viewers, #2; adults 18-49: 3.4, #3) and "Unforgettable" (11.27 million viewers, #4; adults 18-49: 2.3, #T8).

FOX (6.97 million viewers, #3; adults 18-49: 3.0, #2) then claimed the silver with the return of "Glee" (7.43 million viewers, #8; adults 18-49: 2.9, #4), a season low; "New Girl" (7.53 million viewers, #7; adults 18-49: 3.5, #2), a series low; and "Raising Hope" (5.49 million viewers, #11; adults 18-49: 2.5, #7).

Next up was ABC (11.04 million viewers, #2; adults 18-49: 2.3, #T3) wiht new episodes of "Last Man Standing" (9.30 million viewers, #6; adults 18-49: 2.6, #6), "Man Up!" (6.41 million viewers, #9; adults 18-49: 1.8, #12), "Dancing With the Stars" (15.21 million viewers, #3; adults 18-49: 2.8, #5) and "Body of Proof" (10.06 million viewers, #5; adults 18-49: 2.0, #11).

Meanwhile, NBC (6.02 million viewers, #4; adults 18-49: 2.3, #T3) offered up new episodes of "The Biggest Loser 12" (6.38 million viewers, #10; adults 18-49: 2.3, #T8) and "Parenthood" (5.29 million viewers, #12; adults 18-49: 2.2, #10).

And finally, new episodes of "90210" (1.50 million viewers, #14; adults 18-49: 0.7, #14) and "Ringer" (1.80 million viewers, #13; adults 18-49: 0.8, #13) on The CW (1.65 million viewers, #5; adults 18-49: 0.7, #5) rounded out the night. In the netlet's target demo (women 18-34), "90210" delivered a 1.2 rating while "Ringer" posted a 1.2 rating.

Week-to-week changes (adults 18-49):
+21.05% - The Biggest Loser 12
+12.00% - Dancing With the Stars
+10.00% - Parenthood (vs. 10/18/11)
+5.26% - Body of Proof
0.00% - 90210 (vs. 10/18/11)
0.00% - Ringer (vs. 10/18/11)
-2.50% - NCIS
-5.26% - Man Up!
-7.14% - Last Man Standing
-8.00% - Unforgettable
-8.11% - NCIS: Los Angeles
-13.79% - Raising Hope (vs. 10/4/11)
-17.14% - Glee (vs. 10/4/11)
-18.60% - New Girl (vs. 10/4/11)
Year-to-year changes (adults 18-49):
+250.00% - New Girl (vs. FOX News Special)
+150.00% - Raising Hope (vs. FOX News Special)
+76.92% - Unforgettable (vs. CBS News Special)
+69.57% - NCIS
+52.63% - Glee
+41.67% - NCIS: Los Angeles
+22.22% - Parenthood (vs. NBC News Special)
+17.65% - Body of Proof (vs. ABC News Special)
+16.67% - Dancing With the Stars (vs. Dancing With the Stars/ABC News Special)
+9.52% - The Biggest Loser 12 (vs. The Biggest Loser/NBC News Special)
-11.11% - Ringer (vs. Life Unexpected)
-16.13% - Last Man Standing (vs. Dancing With the Stars)
-30.00% - 90210 (vs. One Tree Hill)
-41.94% - Man Up! (vs. Dancing With the Stars)
In late-night metered market ratings (via NBC's press release):
In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.6/9; and "Jimmy Kimmel Live," 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.7/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research



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