Toyota has partnered up with VH1 Save the Music for the 2016 summer festival season and just launched their interactive activation this past weekend at Stagecoach Festival in Indio, California.
The #ToyotaGiving festival activation at Stagecoach included a large-scale pointillism art piece, built using plexiglass and multicolored globes. Festivalgoers and artists were invited to write or draw their answer to the important question - "What Does Music Mean to You?" - on the globes, which were then added to the art piece.
Festivalgoers were asked to share their participation in the activation space on social media using #ToyotaGiving. The social campaign benefits
VH1 Save The Music Foundation, a national nonprofit organization committed to restoring music education programs in America's public schools. A $30K donation will be given to a designated school, chosen at the end of the six festival run.
Country singer-songwriter RaeLynn, up-and-coming crooner Rainey Qualley, singer Haley Georgia, and Americana band the Delondes all stopped by the tent to sign a ball and participate in the activation.
Photo courtesy of Toyota.
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