Time Inc. Announces New Live Daily Online Show, PEOPLE Now
By: Caryn Robbins Sep. 03, 2014
PEOPLE, the world's most popular celebrity weekly brand, announces the launch of "PEOPLE Now," a new 20-minute "live" daily online show presented by Toyota, which premieres on September 3 and airs Monday - Friday at 8:30 am ET on PEOPLE.com. Hosted by Jeremy Parsons and correspondent Abbi Crutchfield, "PEOPLE Now" delivers a satisfying selection of everything PEOPLE has to offer: exclusive interviews, celebrity and entertainment updates, news and human interest stories - plus, style, pets, moms and babies, food and décor, and more. To view the show, visit PEOPLE.com/peoplenow.
Parsons and Crutchfield kick off each episode with the "Top Five" stories of the day delivering the latest news while driving chatter on social media (@Peoplemag on Twitter; @PeopleNowLive on Instagram). Special celebrity guests lined up for the month of September include: Michael Strahan, Kevin Bacon, Joe Manganiello, Kelly Ripa, John Stamos, Wendy Williams, JESSIE J, Joel McHale, Rebecca Romijn, Kellan Lutz, Mary Lambert, Petra Nemcova, Nick Carter, and Jordan Knight.
PEOPLE editors will make regular appearances to share their unique editorial expertise and to dive deeper into the day's biggest stories. Segments include: "Tagged and Touted," showcasing the newest viral videos; "Last Night This Morning," highlighting the funniest bits from late night TV, plus must-see moments from primetime; PEOPLE's signature "Star Tracks," featuring a roundup of the day's best photos and videos and the social conversation they inspire. Topping off each episode is the "Toyota Pick of the Day," introducing viewers to the things they absolutely must have, see, taste, and hear including songs, movies, books, and videos.
"'PEOPLE Now' is a daily dose of what PEOPLE does best - from breaking celebrity news to human interest stories," says Jess Cagle, Editorial Director, PEOPLE. "It allows another way to interact with our audience of 45 million digital users by delivering video content that entertains, while providing an inside peak at how PEOPLE tells stories."
"Toyota is proud to partner with PEOPLE to present 'PEOPLE Now,' especially as online video usage continues to increase across multiple platforms and devices," said Dionne Colvin-Lovely, Director, Traditional & Digital Media, Toyota Motor Sales, U.S.A, Inc. "Entertainment and celebrity news content is extremely popular with consumers, so we know we are reaching an engaged and excited target audience with the latest from Toyota."
"PEOPLE Now" is one example of custom content and branded entertainment by Time Inc. Video, which is committed to expert storytelling spanning every aspect of today's culture. Time Inc. Video's quality programming expands on the powerful connection that Time Inc. has with audiences, and reflects the company's access, influence, and diverse portfolio.
About PEOPLE
Time Inc.'s PEOPLE revolutionized personality journalism in 1974. Each week, the PEOPLE brand brings more than 58 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit www.PEOPLE.com.
About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.23 million cars and trucks in 2013 - and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. (NYSE: TM) For more information about Toyota, visit www.toyotanewsroom.com.
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