'This is Us' Ranks #1 for the Week of January 23-29 in 18-49

"This Is Us" has earned the #1 ranking for the ratings week of Jan. 23-29 in the key demographic of adults 18-49, according to "live plus same day" viewing figures from Nielsen Media Research. It's the third time this season "This Is Us" has rated #1 among entertainment programs on the broadcast networks.

The hit drama also finished #1 in adults 25-54 and demonstrated its broad appeal by ranking in the top 10 among the week's primetime telecasts on ABC, CBS, NBC and FOX in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

After five days of DVR time-shifting and video-on-demand viewership, "This Is Us" has grown to a 5.07 rating in adults 18-49, from its 2.83 in "live plus same day" figures. The 5.07 sets a new series record for the show in "live plus five day" Nielsens.

For the week, NBC averaged a 1.0 rating in adults 18-49 and 4.2 viewers overall, according to Nielsen

Joining "This Is Us" among the week's top primetime shows on the Big 4 networks in 18-49 were "Chicago Fire" (#6) and "The Wall" (tied for #10).

In 18-49, NBC is leading the season by a +25% margin over #2 CBS and Fox, with a 2.5 versus 2.0 ratings in "most current" Nielsens. On a percentage basis, that's the biggest advantage 19 weeks into the season over the #2 network for any net in nine years, since FOX led by +28% 19 weeks into the 2007-08 season. On a rating-point basis, the 0.5 lead matches the biggest margin for any network in seven years, since FOX led by 0.6 at 19 weeks during the 2009-10 season.

In total viewers for the season to date, NBC is running within 868,000 viewers of perennial total-viewer leader CBS (9.3 million vs. 10.2 million), the narrowest gap through 19 weeks between NBC and CBS in 15 years, since NBC trailed by 426,000 viewers during the 2001-02 season.

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and every other key demographic.

NBC is retaining 100% of its year-ago rating this season in adults 18-49 (2.5 vs. 2.5) and adults 18-34 (1.8 vs. 1.8) and adults 25-54 (3.2 vs. 3.2) and is up +3% in total viewers (9.3 million vs. 9.1 million).

Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49 and is also #1 or tied for #1 in adults 25-54, adults 18-34, men 25-54, men 18-49 and all key adult-female demos.

Week 19 Averages

Adult 18-49 Rating, "L+SD," Jan. 23-29

ABC...1.3

CBS...1.1

Fox...1.1

NBC...1.0

CW...0.5

Total Viewers

CBS...7.5 million

ABC...5.0 million

NBC...4.2 million

Fox...3.6 million

CW...1.5 million

Season to Date, All Programs

Adult 18-49 Rating, "Most Current"

NBC...2.5

Fox...2.0

CBS...2.0

ABC...1.6

CW...0.6

Total Viewers

CBS...10.2 million

NBC...9.3 million

ABC...6.5 million

Fox...6.2 million

CW...1.7 million

Season to Date, Entertainment Programs Only

Adult 18-49 Rating, "Most Current"

Excludes Live News & Sports

NBC...1.8

CBS...1.6

ABC...1.6

Fox...1.5

CW...0.6

NBC highlights for the week of Jan. 23-29:

Monday

"The New Celebrity Apprentice" (1.1/3 in 18-49, 3.9 million viewers overall from 8-10 p.m. ET) retained 92% of the prior week's rating in 18-49 (1.1 vs. 1.2) and 100% from two weeks earlier (1.1 vs. 1.1).

"Live Plus Three Day" Ratings: "Celebrity Apprentice" grew by +20% in 18-49 (from a 1.05 rating to a 1.26) and +621,000 viewers overall (3.9 million to 4.5 million) going from "live plus same day" Nielsens to L+3.

Upscale: "The Celebrity Apprentice" is delivering a strong upscale audience, generating a 119 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).

"Timeless" (0.9/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (0.9 vs. 0.9) and grew slightly in total viewers (3.456 million vs. 3.453 million). In the time period, "Timeless" ranked #2 among ABC, CBS and NBC, ahead of ABC's Monday debut of "Quantico," in adults 18-49, as well as adults 25-54 and total viewers. L+3: "Timeless" grew +81% in 18-49 (0.86 to 1.56) and +2.4 million viewers overall (3.5 million to 5.9 million) going from L+SD to L+3 Nielsens. The +81% increase in 18-49 is the biggest L+3 lift of the night on the Big 4 networks. Upscale: "Timeless" is generating a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.

Tuesday

NBC won Tuesday night in adults 18-49 and most other key demographics.

"The Wall" (1.6/6 in 18-49, 6.6 million viewers overall from 8-9 p.m. ET) rated within 0.1 of its series high in 18-49 (1.6 vs. 1.7). In the time period, "The Wall" rated #1 among the Big 4 networks in adults 18-34, women 18-34 (tie) and men 18-34. "The Wall" grew from half-hour to half-hour in every key measure, including gains of +13% in adults 18-49 (1.5 to 1.7), +16% in adults 25-54 (1.9 to 2.2) and +18% in women 25-54 (2.2 to 2.6). Upscale: "The Wall" is delivering a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.

"This Is Us" (2.8/9 in 18-49, 9.6 million viewers overall from 9-10 p.m. PT) matched its second-best rating to date in 18-49 (behind only a 3.0 for the Jan. 10 telecast, which received a lead-in in the Eastern U.S. from President Obama's farewell address and added viewers from a West Coast replay). "Us" was the #1 show of the night in 18-49, making it the 11th straight "Us" telecast to rank as the #1 entertainment show of the night in 18-49 on the Big 4. "Us" dominated the slot with a +115% margin of victory over #2 "Bull" in 18-49 (2.8 vs. 1.3). L+3: "Us" increased by +67% in 18-49 (2.83 to 4.72) and +4.9 million viewers overall (9.6 million to 14.6 million) going from L+SD to L+3 Nielsens, to raise "Us" to its best L+3 rating to date in 18-49. L+5: With five days of time-shifted and VOD viewership tallied, "Us" is up by +79% in 18-49 (2.83 to 5.07) and +5.8 million viewers overall (9.6 million to 15.4 million) going from L+SD to L+5 Nielsens, raising "Us" to a L+5 series high in 18-49. Upscale: "Us" is generating a strong upscale audience, indexing at a 142 among adults 18-49 in $100K+ homes.

"Chicago Fire" (1.8/6 in 18-49, 7.4 million viewers overall from 10-11 p.m. ET) equaled the show's highest rating since Dec. 8, 2015 in 18-49 (2.0), achieving a 1.8 for the first time since last fall's season premiere on Oct. 11, 2016. "Fire" grew +13% week to week in 18-49 (1.8 vs. 1.6) and +3% in total viewers (7.381 million vs. 7.151 million) and won the slot among ABC, CBS and NBC in adults 18-49 and all other key demos (including a tie in men 25-54). It's the 40th consecutive time an original "Fire" has won the 10 p.m. timeslot in adults 18-49 versus regular ABC-CBS competition, dating back to February 2015. "Fire" led the hour by a +64% margin in the time period among the ABC, CBS and ABC dramas in 18-49 (1.8 vs. 1.1 for CBS' "NCIS: New Orleans"). L+3: "Fire" grew by +49% in 18-49 (1.60 to 2.38) and more than +3.0 million viewers overall (7.1 million to 10.2 million) going from L+SD to L+3.

Wednesday

An 8 p.m. ET encore telecast of "Law & Order: Special Victims Unit" averaged a 0.9/3 in 18-49 and 4.2 million viewers overall from 8-9 p.m. ET.

A second rebroadcast "Law & Order: Special Victims Unit" (1.1/4 in 18-49, 5.2 million viewers overall from 9-10 p.m. ET) captured the show's top 18-49 rating for a rebroadcast since June 18, 2014 (1.1) and the top total-viewer average for an "SVU" encore in four years, since Dec. 26, 2012 (5.488 million viewers). In the time period, the "SVU" rebroadcast ranked #2 in total viewers.

An encore telecast of "Chicago P.D." (0.8/3 in 18-49, 4.4 million viewers overall from 10-11 p.m. ET), versus original competition on ABC and CBS, tied for #2 among those nets in men 18-49 and adults, men and women 18-34.

Thursday

An 8 p.m. rebroadcast of "Superstore" averaged a 0.7/3 in 18-49 and 2.8 million viewers overall from 8-8:30 p.m. ET and an 8:30 encore (0.7/2 in 18-49, 2.4 million viewers overall from 8:30-9 p.m. ET) retained 100% of that 18-49 lead-in.

A rebroadcast of "Chicago Med" (0.8/3 in 18-49, 4.0 million viewers overall from 9-10 p.m. ET) equaled the show's highest rating to date for an encore in 18-49. Versus all original competition on the other Big 4 networks, "Med" tied for #2 in the timeslot among those nets in adults 18-49.

A rebroadcast of "The Blacklist" averaged a 0.5/2 in 18-49 and 2.5 million viewers overall from 10-11 p.m. ET).

Friday

"Grimm" (0.8/3 in 18-49, 4.3 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and 99.8% in total viewers (4.281 million vs. 4.289 million). Versus last season's fourth episode, "Dateline" increased by +18% in total viewers (4.3 million vs. 3.6 million at 9 p.m. on Nov. 20, 2015). L+3: The prior week's "Grimm" increased by +56% in 18-49 (0.85 to 1.33) and +1.6 million viewers overall (4.3 million to 5.9 million) going from L+SD to L+3 ratings.L+7: So far this season, "Grimm" has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 0.86 to a 1.43) and +1.8 million viewers overall (4.4 million to 6.2 million).

"Emerald City" (0.6/2 in 18-49, 2.8 million viewers overall from 9-10 p.m. ET) finished within 0.1 of a point of the previous week's Nielsens in 18-49 (0.6 vs. 0.7) and within 1% in total viewers (2.790 million vs. 2.829 million). L+3: The previous week's "Emerald City" grew +79% in 18-49 (0.71 to 1.27) and more than +1.5 million viewers overall (2.8 million to 4.4 million) going from L+SD to L+3. The 1.27 in L+3 18-49 rating represents a 100% retention of the show's Week 2 rating of one week earlier, while the +79% gain in 18-49 was the biggest of the night on the Big 4 networks. L+7: "Emerald City" has grown by +66% in 18-49 rating so far this season going from L+SD to L+7 (0.93 to a 1.54) and +1.9 million viewers overall (4.1 million to 6.0 million).

"Dateline NBC" (1.0/4 in 18-49, 1.3 in adults 25-54, 3.8 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49 and tied for #1 in adults 25-54, with week-to-week growth of +25% in 18-49 (1.0 vs. 0.8), +9% in adults 25-54 (1.2 vs. 1.1) and +23% in total viewers (3.781 million vs. 3.063 million). It was the top-rated "Dateline" in 18-49 and 25-54 since Dec. 16.L+3: The previous week's "Dateline" increased by +29% in 18-49 (0.77 to 0.99) and 899,000 viewers overall (3.1 million to 4.0 million) going from L+SD to L+3.L+7: "Dateline" is growing by +30% this season in 18-49 rating (from a 0.99 to a 1.29) and +1.2 million viewers overall (4.9 million to 6.1 million) going from L+SD to L+7.

Saturday

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 1.1 in 25-54, 4.9 million viewers overall from 8-10 p.m. ET) delivered the show's most-watched episode since March 19, 2016 (5.0 million) and equaled its highest 18-49 rating since April 9, 2016 (0.8). "Dateline Mystery" won the time period among the Big 4 in total viewers and adults 25-54 while growing +20% versus the its prior telecast in total viewers (4.878 million vs. 4.077 million). From its first half-hour to its fourth, "Dateline Mystery" grew by +50% in adults 18-49 (from a 0.6 rating to a 0.9), +63% in adults 25-54 (0.8 to 1.3) and +46% or +1.8 million persons in total viewers (3.9 million to 5.7 million).

"SNL Vintage" (0.8/3 in 18-49, 3.3 million viewers overall from 10-11 p.m. ET, with an encore of the Feb. 6, 2013 telecast of "Saturday Night Live" with host Christoph Waltz and musical guest Alabama Shakes) grew +14% versus the prior "SNL Vintage" encore in 18-49 (0.8 vs. 0.7 on Jan. 14) and +5% in total viewers (3.261 million vs. 3.093 million), to match a season high for an "SNL" rebroadcast in this slot in 18-49 and hit a total-viewer high since Oct. 1 (3.295 million with an encore of the Oct. 20, 2012 "SNL" featuring host and musical guest Bruno Mars).

Sunday

A rebroadcast of "The New Celebrity Apprentice" (0.4/1 in 18-49, 1.2 million viewers overall from 7-9 p.m. ET) grew +15% from its first hour to its second in total viewers (1.1 million to 1.2 million).

"Dateline NBC" (0.8/3 in 18-49, 1.1 rating in adults 25-54, 3.9 million viewers overall from 9-11 p.m. ET) won its second hour from 10-11 p.m. among ABC, CBS and NBC in adults18-49 and adults 25-54. "Dateline" increased steadily throughout its two-hour time period in 18-49, 25-54 and total viewers, growing by +43% from its first half-hour to its fourth in adult 18-49 rating (0.7 to 1.0), by +44% in adults 25-54 (0.9 to 1.3) and by+39% or 1.2 million persons in total viewers (3.2 million to 4.4 million).

Image courtesy of NBC.

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