'The Tonight Show' And 'Late Night' Collect April 5-9 Late-Night Wins For NBC
By: Charlie Piane Apr. 15, 2010
NBC's "The Tonight Show with Jay Leno" has won the week of April 5-9 in adults 18-49 and total viewers over all cable and broadcast competition, delivering bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in most key demographics, including adults 18-34, adults 18-49 and adults 25-54. Monday, Thursday and Friday "Late Show" telecasts were delayed by sports and are excluded from these averages.
At 12:35 a.m. ET, NBC's "Late Night with Jimmy Fallon" won the hour over CBS's "Late Late Show with Craig Ferguson," generating bigger audiences in all key demographics: adults, men and women 18-34, 18-49 and 25-54. Monday's "Late Late Show" was delayed by sports and is excluded from these averages. Thursday and Friday "Late Late Shows" were also delayed by sports but are included.
To date, Jay Leno has ranked #1 in adult 18-49 rating on 28 of 30 nights versus "Late Show," including two ties, since returning as host of "Tonight" on March 1. In total viewers, Jay has ranked #1 on 30 of 30 nights.
For the week of April 5-9, Jay's average 1.449 million adults 18-49 outscored Letterman's 1.376; in total viewers, Jay's audience of 4.189 million persons beat Letterman's 3.669 million; and in adults 18-34, Jay's 558,000 topped Letterman's 432,000. At 12:35 a.m. ET, Jimmy Fallon's 784,000 adults 18-49 for the week topped Ferguson's 661,000; in total viewers, Jimmy's 1.653 million trailed Ferguson's 1.677 million; and in adults 18-34, Jimmy's 352,000 out-delivered Ferguson's 243,000.
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of April 5-9. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")
ADULTS 18-49
11:35 p.m. ET
NBC "Tonight," 1.1 rating, 5 share
CBS "Late Show," 1.0/5*
ABC "Nightline," 0.9/4
12:05 a.m. ET
ABC "Kimmel," 0.6/3*
12:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3*
1:35 a.m. ET
NBC "Last Call," 0.4/3*
TOTAL VIEWERS
11:35 p.m. ET
NBC "Tonight," 4.2 million viewers
CBS "Late Show," 3.7 million viewers*
ABC "Nightline," 3.7 million viewers
12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers*
12:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.7 million viewers*
1:35 a.m. ET
NBC "Last Call," 1.0 million viewers*
* Monday's "Last Call" and Friday's "Kimmel" were encores. Monday, Thursday and Friday "Late Show" telecasts are excluded from these averages due to delays caused by sports coverage, as is Monday's "Late Late Show." Thursday and Friday "Late Late Shows" were also delayed but are included in the averages.
SEASON TO DATE
ADULTS 18-49
11:35 p.m. ET
NBC "Tonight Show with Jay Leno," 1.2/5
CBS "Late Show," 1.0/4
ABC "Nightline," 1.0/4
12:05 a.m. ET
ABC "Kimmel," 0.5/3
12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/4
CBS "Late Late Show," 0.6/3
1:35 a.m. ET
NBC "Last Call," 0.4/3
TOTAL VIEWERS
11:35 p.m. ET
NBC "Tonight Show with Jay Leno," 4.7 million viewers
CBS "Late Show," 4.1 million viewers
ABC "Nightline," 3.8 million viewers
12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers
12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.5 million viewers
CBS "Late Late Show," 1.9 million viewers
1:35 a.m. ET
NBC "Last Call," 0.8 million viewers
SELECTED CABLE RESULTS, WEEK OF APRIL 5-9
NATIONAL ADULT 18-49 RATING
Comedy Central, 11 p.m. ET, "The Daily Show," 0.6
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.5
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.6
Each adult 18-49 rating point equals 1.32 million viewers
TOTAL VIEWERS
Comedy Central, 11 p.m. ET, "The Daily Show," 1.4 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.1 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million
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