The HUB Network, a destination for kids and their families, experiences triple-digit growth with the premiere of its all new HUB Network Original Movie "My Little Pony Equestria Girls," produced by Hasbro Studios. The HUB Network also has year-to-year gains in Total Day and Prime in key Kid measurements, as well as in Persons 2+ and Households. This growth is buoyed by the strength of its schedule, including a "My Little Pony Friendship Is Magic" fan-favorite stunt on Sunday leading into the movie, as well as "The Aquabats! Super Show!" from AWESOME FORCES! Productions; "Family Game Night" from Hasbro Studios and Zoo Productions; "Littlest Pet Shop" and "Pound Puppies," both from Hasbro Studios; "R.L. Stine's The Haunting Hour: The Series" from Front Street Productions in association with The Hatchery; "SheZow" from Moody Street Kids and Kick Start Productions, Inc.; and "Goosebumps" from Scholastic Media.
Following are details for daypart performance and program performance for the week.
Daypart Performance
In Total Day, the
HUB Network earned year-to-year time period delivery gains among Kids 2-11 (+11%), Girls 2-11 (+27%), Kids 6-11 (+19%), Girls 6-11 (+73%), Persons 2+ (+7%) and Households (+9%).
In Prime (Monday-Sunday, 8-11 p.m. ET), the
HUB Network earned year-to-year time period delivery gains among Kids 2-11 (+82%), Girls 2-11 (+72%), Kids 6-11 (+83%), Girls 6-11 (+91%), Persons 2+ (+19%) and Households (+7%).
Program Performance (all times ET)
The
HUB Network premiere of the movie "My Little Pony Equestria Girls" (Sunday, 12-1:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+206%), Girls 2-11 (+505%), Kids 6-11 (+591%), Girls 6-11 (+1056%), Adults 18-49 (+463%), Women 18-49 (+460%), Adults 25-54 (+500%), Women 25-54 (+558%), Persons 2+ (+289%) and Households (+279%).
The
HUB Network's "My Little Pony Fan Favorite" event (Sunday, 10 a.m. - 12 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+30%), Girls 2-11 (+29%), Kids 6-11 (+36%), Girls 6-11 (+37%), Adults 18-49 (+86%), Women 18-49 (+109%), Adults 25-54 (+133%), Women 25-54 (+140%), Persons 2+ (+64%) and Households (+54%).
The regularly scheduled airing of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+50%), Girls 2-11 (+83%), Kids 6-11 (+35%), Girls 6-11 (+67%), Adults 18-49 (+91%), Adults 25-54 (+73%), Persons 2+ (+36%) and Households (+80%).
"The Aquabats! Super Show!" (Saturday, 1 p.m.) earned year-to-year time period delivery gains among Girls 2-11 (+55%), Girls 6-11 (+100%), Adults 25-54 (+200%), Women 25-54 (+100%) and Household's (+37%).
A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year time period delivery gains among Adults 18-49 (+6%), Adults 25-54 (+69%), Women 25-54 (+72%), Persons 2+ (+14%) and Households (+70%).
"Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+98%), Girls 2-11 (+113%), Kids 6-11 (+123%), Girls 6-11 (+120%), Adults 18-49 (+14%), Women 18-49 (+208%), Adults 25-54 (+115%), Women 25-54 (+264%), Persons 2+ (+58%) and Households (+70%).
A new episode of "Pound Puppies" (Saturday, 9:30 a.m.) earned year-to-year time period delivery gains among Adults 18-49 (+7%), Adults 25-54 (+38%), Women 25-54 (+10%) Households (+23%).
"R.L. Stine's The Haunting Hour: The Series" (Saturday, 7:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+204%), Girls 2-11 (+200%), Kids 6-11 (+238%), Girls 6-11 (+200%), Adults 18-49 (+104%), Adults 25-54 (+36%), Persons 2+ (+138%) and Households (+59%).
A new episode of "SheZow" (Saturday, 12:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+10%), Girls 2-11 (+200%), Girls 6-11 (+680%), Adults 25-54 (+121%), Women 25-54 (+100%) and Households (+66%).
"Goosebumps" (Saturday, 5 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+117%), Girls 2-11 (+506%), Kids 6-11 (+291%), Girls 6-11 (+540%), Adults 18-49 (+185%), Women 18-49 (+256%), Adults 25-54 (+132%), Women 25-54 (+164%), Persons 2+ (+113%) and Households (+150%).
(Source: The Nielsen Company, program based dayparts, most current, 8/26/13-9/1/13 vs. 8/27/12-9/2/12, growth by delivery)
About the
HUB Network
The
HUB Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The
HUB Network's lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The
HUB Network rebranded from Discovery Kids on October 10, 2010, and is available in over 73 million U.S. households. The
HUB Network
Logo and name are trademarks of
HUB Television Networks, LLC. All rights reserved.
To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.
Visit the
HUB Network on Facebook at http://www.facebook.com/hubtvnetwork
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