Strength of schedule continues to deliver for The HUB Network, the fastest growing children's cable network. The HUB experiences year-to-year growth buoyed by the success of numerous HUB Original Series, including "Littlest Pet Shop," "My Little Pony Friendship is Magic," "Transformers Prime Beast Hunters" and "Family Game Night," all from Hasbro Studios, as well as "Strawberry Shortcake's Berry Bitty Adventures" from American Greetings, and "R.L. Stine's The Haunting Hour" from Front Street Pictures with The Hatchery, LLC.
- In Total Day, The
HUB gains year-to-year in key demos, including Kids, Adults, Women, and Total Viewers. (Details below)
- For 35 consecutive weeks, The
HUB was the most co-viewed children's network among Kids 2-11 watching with Adults 18-49. (Details below)
Total Day Details:- In Total Day, The
HUB earned year-to-year time period delivery gains among Kids 2-11 (+46%), Kids 6-11 (+61%), Adults 18-49 (+6%), Women 18-49 (+12%), Adults 25-54 (+6%), Women 25-54 (+24%), Persons 2+ (+31%) and Households (+36%).
Co-Viewing Details:- The
HUB was the most co-viewed children's network in Kids 2-11 watching with Adults 18-49. Thirty five percent (35%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of
Disney Channel (18%),
Nickelodeon (26%),
Cartoon Network (21%),
Disney XD (20%),
NickToons (15%),
TeenNick (17%), Nick at Nite (23%),
Adult Swim (27%), and
Disney Junior (33%), which had its first rated week.
(Source: The Nielsen Company, program based dayparts, most current, 4/1/13-4/7/13 vs. 4/2/12-4/8/12, growth by delivery, co-viewing from NPower)
THE
HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties
Built during the past 90 years; and from leading third-party producers worldwide. The
HUB lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The
HUB rebranded from Discovery Kids on October 10, 2010, and is available in 72 million U.S. households. The
HUB Logo and name are trademarks of
HUB Television Networks, LLC. All rights reserved.
Comments
To post a comment, you must
register and
login.
