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The CW's THE 100 Premiere Rockets to Time Period Best Since 2010

By: Mar. 20, 2014
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Last night's season premiere of The 100 brought in 2.7 M viewers, The CW's most watched show in its time period (Weds 9-10pm) since 9/8/10.

THE 100 was also The CW's most watched midseason premiere in four years (Life Unexpected in 2010).

THE 100 built on its Arrow lead-in by 13% in total viewers, and by 13% in A18-49 (0.9/3). It held 88% of its lead-in in A18-34 (0.7/2). The 100 is the first show to build on its Arrow lead-in in The Hour in total viewers.

Versus the year-ago time period, The 100 was up 24% in total viewers.

Compared to the last original episode of THE TOMORROW PEOPLE in the hour, The 100 was up 114% in total viewers, 133% in A18-34, 133% in M18-34, 100% in W18-34, 125% in A18-49 and 125% in M18-49.

Also last night, Arrow hit hard with the Suicide Squad in Starling City last night, and gained 7% week to week in total viewers (2.4M), +17% in A18-34 (0.8/3), +13% in M18-34 (0.9/4), and +14% in A18-49 (0.8/3).

ARROW tied both ABC and NBC in The Hour in A18-34.

About THE 100:

Ninety-seven years ago, nuclear Armageddon decimated planet Earth, destroying civilization. The only survivors were the 400 inhabitants of 12 international space stations that were in orbit at the time. Three generations have been born in space, the survivors now number 4,000, and resources are running out on their dying "Ark" - the 12 stations now linked together and repurposed to keep the survivors alive. Draconian measures including capital punishment and population control are the order of the day, as the leaders of The Ark take ruthless steps to ensure their future, including secretly exiling a group of 100 juvenile prisoners to the Earth's surface to test whether it's habitable. For the first time in nearly a century, humans have returned to planet Earth.

Among The 100 exiles are Clarke, the bright teenage daughter of the Ark's chief medical officer; Wells, son of the Ark's Chancellor; the daredevil Finn; and the brother/sister duo Bellamy and Octavia, whose illegal sibling status has always led them to flaunt the rules. Technologically blind to what's happening on the planet below them, the Ark's leaders - Clarke's widowed mother, Abby; the Chancellor, Jaha; and his shadowy second in command, Kane - are faced with difficult decisions about life, death and the continued existence of the human race. For The 100 young people on Earth, however, the alien planet they've never known is a mysterious realm that can be magical one moment and lethal the next. With the survival of the human race entirely in their hands, The 100 must find a way to transcend their differences, unite and forge a new path on a wildly changed Earth that's primitive, intense and teeming with the unknown.

The series stars Eliza Taylor (newcomer) as Clarke, Paige Turco ("Person of Interest," "Damages") as Abby, Thomas McDonell ("Suburgatory") as Finn, Eli Goree ("Emily Owens, M.D.") as Wells, Marie Avgeropoulos ("50/50") as Octavia, Bob Morley (newcomer) as Bellamy, Kelly Hu ("X2: X-Men United," "Arrow") as Cece, Christopher Larkin ("Squad 85") as Monty, Devon Bostick ("Aim High") as Jasper, with Isaiah Washington (upcoming "Blue Caprice," "Grey's Anatomy") as Chancellor Jaha, and Henry Ian Cusick ("Lost," "Scandal") as Kane.

Based on the upcoming book series by Kass Morgan, The 100 is from Bonanza Productions Inc. in association with Alloy Entertainment, Warner Bros. Television and CBS Television Studios with executive producers Matthew Miller ("Human Target," "Chuck"), Jason Rothenberg (upcoming "Twilight Zone" feature), Bharat Nalluri ("Torchwood," "Emily Owens, M.D."), Leslie Morgenstein ("The Vampire Diaries") and Gina Girolamo ("The Secret Circle"). The pilot was directed by Bharat Nalluri.



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