The CW Premieres THE NEW ADVENTURES OF NANOBOY Today

Vortexx on The CW, an affiliate of Saban Brands, today announced The New Adventures of Nanoboy, an Educational and Informational (E/I) program, will make its way onto the kids programming block today, March 9. The series will be featured with back-to-back episodes at 7 a.m. and 7:30 a.m.

The New Adventures of Nanoboy follows the character Oscar, in the role of his alter-ego Nanoboy, as he harnesses and uses the power of science and technology to save his world from the meanest and ugliest villains around. In doing so, he teaches viewers the elements of science and enticingly demonstrates how knowledge can be used to solve difficult problems and meet important aims.

"Oscar is a relatable character to kids, dealing with certain challenges they might face in their everyday life. When Oscar magically transforms into Nanoboy, he shows kids how learning and knowledge inspire him to overcome obstacles," said Joel Andryc, Co-President of Vortexx. "The New Adventures of Nanoboy is a fantastic Educational and Informational program and we're proud to be adding it to the lineup on Vortexx on The CW."

Also airing on March 9 will be other Vortexx marquee titles, including Sonic X, Transformers Prime, Justice League Unlimited, Dragon Ball Z Kai, WWE Saturday Morning Slam, Yu-Gi-Oh! and Yu-Gi-Oh! ZEXAL.

For more information on Vortexx on The CW, please visit www.MyVortexx.tv.

About Vortexx

Vortexx is an entertainment platform focused on delivering content, activities and products featuring high-energy action, adventure and comedy. On television, Vortexx provides programming, which airs Saturdays from 7 a.m. - noon on The CW. The nationally-broadcast programming block reaches 115 million homes and features marquee titles such as Sonic X, Yu-Gi-Oh! ZEXAL, WWE Saturday Morning Slam and Justice League Unlimited. In addition to television, Vortexx offers a variety of online and mobile entertainment destinations that will keep kids entertained 24/7/365. Vortexx is an affiliate of Saban Brands. Learn more at MyVortexx.tv.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit www.sabanbrands.com.

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