The CW Up Year-to-Year in Total Viewers & Adults 18-49

This season to date The CW is up +9% year to year in total viewers (1.85M), up +10% in adults 18-49 (0.8), and flat in adults 18-34 (0.7) and in women 18-34 (0.9) according to the most current Nielsen data through 11/3/13.

Digital viewing is also up significantly this season, with overall viewing up +50% Versus last season (initiated streams season to date Versus 2012). The Vampire Diaries is up +21% Versus last season in digital, averaging more than 2 million views per episode this season, and The Originals is averaging more than 1.5 million per episode.

Some highlights from the week of 10/28-11/3:

The Vampire Diaries was again the most social scripted show on broadcast television for the week, according to Trendrr.tv. The CW also had four of the top five most checked-in broadcast shows for the week on GetGlue, with Supernatural ranking as the most checked-in broadcast series.

Supernatural hit a season high last Tuesday in A18-34 (1.48) in L+3 Day viewing, and in L+SD (1.1). The pairing of The Originals and Supernatural matched a season high for The CW in A18-34 for Tuesday night.

The Vampire Diaries saw major time-shifting for last week's episode, more than doubling its W18-34 rating in L+3 Versus L+SD (+106%, 2.1 vs 1.02), and gaining +89% in A18-34 (1.45 vs 0.77). Reign also saw significant gains, rising +50% in W18-49 (1.25 vs 0.83), +46% in A18-49 (0.86 vs 0.59), +45% in A18-34 (0.56 vs 0.38) and +W18-34 (0.86 vs 0.58).

Also last week, the second episode of The Carrie Diaries more than doubled its season premiere ratings in A18-34 (0.5 vs. 0.2) and also doubled its W18-34 rating (0.6 vs. 0.3) in available L+SD data. It rose +31% week to week in total viewers (890,000).

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