The CW Pulls Plug on Summer Reality Series FAMOUS IN 12; Cancellation Announced On Air!

The CW has pulled the plug on its summer reality series Famous In 12 after just five weeks on the air, according to Zaptoit.com. The series was a victim of poor ratings.

"Famous in 12" premiere delivered a mere 728,000 viewers and declined with each additional episode. The five episodes that were broadcast averaged 641,000 viewers and a 0.2 rating among adults 18-49. In Tuesday's episode TMZ founder and Famous in 12 executive producer Harvey Levin announced to the participating family that the series was not bringing in enough viewers to continue. This possibly marks the first time a television show has announced its own cancellation on air.

According to the show's official synopsis:

Famous In 12 is a unique social experiment that tracks the lives of one determined family as they move to the entertainment capital of the world - Los Angeles - and pull back the curtain to reveal how the fame machine operates.

The family will be guided by the TMZ machine, which will create a series of opportunities for them. TMZ and Harvey Levin will help, and additional experts will be brought in throughout the course of the series to provide input and guidance on the path to fame, but it is up to the family to pull it off. Throughout their 12-week quest, the family will circulate through some of Los Angeles' most populated - and popular - venues in order to seize opportunities that might come calling.

Family members will also utilize all forms of social media to wage a "fame campaign." They will be constantly tracked via Twitter, Facebook, Instagram and Youtube to build their social media profiles. This information will be analyzed by the show's "Star Power Meter" each week to determine the standing of the individual family members. This real time approach to the show will enable the audience and family members to interact in a new way - fans will be directly affecting story and cast behavior week to week.

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