Telemundo's #YODECIDO Campaign Helps Fuel Latinos Record-Breaking Voter Turnout

As Telemundo's #YoDecido campaign comes to an end, an unprecedented number of Hispanics are turning out to vote in the 2016 presidential election. Under the umbrella of NBCUniversal Telemundo Enterprises' community initiative "El Poder En Ti," the Spanish-language network's one-of-a-kind effort to inform and empower Hispanic voters nationwide reached 5.5 million total viewers via the #YoDecido PSA campaign, 2.5 million people through #YoDecido's social media efforts and over 4.7 million page views on the 'El Poder En Ti' site.

"We are proud to see that our #YoDecido efforts have not only informed and empowered so many Hispanics across the nation, but also motivated millions to get out to vote in this historic election," said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. "Latinos' impact in this election is a clear sign of the growing influence of our community in every aspect of our society."

"If there is a story I have been waiting to report during my more than 30 year career, it is the story of the Latino vote awakening," said José Díaz-Balart, Anchor of "Noticiero Telemundo" and "NBC Nightly News, Saturday Edition". "The level of Latino participation will forever change the political landscape of the country. It is a privilege to be able to report that our community has become the decisive factor in our country's presidential election."

Telemundo wraps up its nationwide comprehensive multiplatform election coverage, leveraging all platforms including digital, broadcast and community events to guide viewers through the registration and voting process, including:

Political News Coverage:

• In close collaboration with NBC News, the country's number one news organization, Noticias Telemundo aired more than 275 hours of political coverage at the end of this electoral cycle, a figure unprecedented in the network's history. Noticiero Telemundo's Emmy Award-winning anchors, María Celeste Arrarás and José Díaz-Balart, have been at the forefront of the electoral coverage, aided by a team of more than 15 correspondents charged with documenting the electoral process across the country. Telemundo is the only Spanish-language network in the United States in this electoral cycle to have presented an official Republican Party presidential debate and forums with the two leading Democratic candidates.

Public Service Announcements (PSAs):

• #YoDecido "Get Out To Vote" PSA - aired in Spanish on Telemundo network and across Telemundo-owned and affiliate stations featuring María Celeste Arrarás, Jorge Bernal, José Díaz-Balart, Ximena Duque, Adamari López, Ana María Polo, Carlos Ponce, Yarel Ramos and Guad Venegas. The PSA rotation reached 5.5 million total viewers.
• The PSA was also produced in English and featured on NBC News, MSNBC and their respective platforms, and reached approximately 7 million adults.
• Digital PSA campaign - featuring Carlos Ponce and Yarel Ramos, and musical celebrities such as Gente de Zona, Santa Cecilia, Fanny Lu, Alex Sensation, CNCO and Banda MS on the purple carpet of the Latina AMERICAN MUSIC AWARDS encouraging Latinos to get out and vote.

On-Air:

• Telemundo followed novela star Ximena Duque while registering and on her first time voting. She was also a special guest host on Un Nuevo Dia and was featured in segments on Al Rojo Vivo and Noticero Telemundo.
• Telemundo followed novela star Angélica Vale as NALEO Educational Fund registered her to vote following her Citizenship Ceremony in Los Angeles.
• Telemundo shows such as Un Nuevo Día, Suelta La Sopa, Al Rojo Vivo and Noticiero Telemundo featured segments on importance of voting and addressing topics most import to the U.S. Hispanic audience.
• During iheart Fiesta Latina, which aired on Sunday, November 6, various talent encouraged viewers to get out to vote including Don Francisco and The Riveras.

Partners:

• Telemundo collaborated with national organizations including Latino Decisions, LULAC, Mi Familia Vota, NCLR, NALEO Educational Fund, TurboVote and Voto Latino to engage potential U.S. Hispanic Voters.
• Noticias Telemundo partnered with NALEO Educational Fund and Latino Decisions to produce a national tracking poll of Latino voters, reflecting the views of Hispanics about the Presidential hopefuls from both parties.
• Telemundo Network's #YoDecido partnered with NALEO Educational Fund on "We Run, We Vote, We Decide: Latinos and Election 2016", two separate briefings that took place during the Democratic National Convention and Republican National Convention and featured José Díaz-Balart and Lori Montenegro respectively.
• Telemundo stations and partner organizations LULAC, Mi Familia Vota and Voto Latino held multiple voter registration drives.
• The network joined forces with Mi Familia Vota and Voto Latino for this year's Hispanic Heritage Month of Action (HHMA). Telemundo collaborated with NCLR on a national Latino Voter Summit and a PSA urging Latinos to become voters and giving them tools to do so.
• The network partnered with TurboVote for a voter registration tool onwww.telemundo.com, making getting registered easy.
• Telemundo talent including Angelica Valle, Miguel Varoni, Ximena Duque, and Aymee Nuviola participated in a 'Get Out the Vote Star Power' initiative with Nielsen and TVyNovelas to further get out the vote on election day.

Digital/Social:

• Through #YoDecido's social media efforts, Telemundo reached a combined 2.5 million people with PSAs, talent engagement, articles and more.
• The 'El Poder En Ti' social activity has seen double digit growth each quarter this year.
• The 'El Poder En Ti' site section on telemundo.com generated over 4.7 million page views, +100% year-over-year.
• The 'El Poder En Ti' section also averages 51,000 unique users per month, +183% year-over-year

Millennial Outreach:

• Several of the voter efforts in partnership with Mi Familia Vota and Voto Latino specifically targeted millennials. As the Latino electorate is the youngest racial and ethnic electorate with 44% of eligible voters between the ages of 18-29, engagement of this group, via social media and outreach efforts at schools, has created a culture of civic participation and is cultivating the next generation of Latino leaders.
• In partnership with the Miami Dade College Idea Center, the Millennial Innovation M conference, held in September, challenged millennials to come up with ways to get millennials to register and get out to vote. As a result of the conference, students rebuilt the way millennials viewed their role in election, and further social issues, by creating both an active campaign and a platform that was informative, practical and fun.

Columbia University Partnership:

• In January, Columbia University's Graduate School of Journalism and Telemundo News kicked off the daylong conference "The Latino Vote: Myth vs. Reality." The conference featured discussions about important national topics, including an analysis of Latino demographics and major issues of interest to Latino voters such as immigration and naturalization.
• Then in September, Columbia University and Telemundo also hosted "Decision 2016: The battle for the Latino vote." The conference assessed the crucial role of Latinos in the 2016 election. Participants had the opportunity to hear political reporters and party strategists explain what the two presidential candidates must do to acquire their vote as well as discuss these topics during Q&A sessions.

Voting Tools:

• www.yodecido2016.com featured a variety of voting tools where consumers could access information on voting polls, voter ID laws, voter FAQs, a candidate match quiz and more.

For more information on the #YoDecido campaign, including articles, galleries and videos, please visitwww.yodecido2016.com

Image courtesy of Telemundo.

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