Last night's premiere of TELEMUNDO's new drama series "Celia" reached a cumulative audience of 2,375,000 total viewers and 926,000 adults 18-49, according to Nielsen.
Inspired by the life of Celia Cruz, the series averaged 1,802,000 total viewers and 690,000 adults 18-49. Locally, the premiere ranked as the #1 program in its time period, regardless of language in Miami, among total viewers and adults 18-49, and also ranked as the #1 Spanish-language program in its time period, among total viewers and adults 18-49 in New York.
In a first-ever for TELEMUNDO, the initial three episodes of "Celia" were made available on digital platforms prior to the linear premiere. On Facebook, the first episode gathered a total of 993,238 views, while Video on Demand and
Telemundo Now resulted in over 177,000 views with the first three episodes. On social media, promotion for the premiere reached 2.3 million global Facebook users.
Inspired by the life of the "Queen of Salsa" Celia Cruz, the drama series narrates the life and musical legacy of a woman who launched her career in the middle of the Cuban revolution, in an era when female singers didn't have a place on a stage. Featuring a stellar cast including Jeimy Osorio and Modesto Lacén as the young Celia Cruz and Pedro Knight, with the introduction of Aymée Nuviola and Willie Denton playing the couple in their later years, "Celia" is a production of
FOX Telecolombia and RCN licensed to TELEMUNDO. The series was directed by Victor Mallarino and Liliana Bocanegra, with Nelson Martínez as executive producer and a screenplay based on a script by Andrés Salgado and Paul Rodríguez.
Source: NPM, L+SD, 10/13/15, reach based on NPM fast program cume, 6+ min qualifier. NSI, Live+SD, 10/13/15, Ranking based on impressions for 8-9 pm ET/PT & 7-8 pm MT/CT among TEL, UNI, UMA, AZA, ETV, MMX, ABC, CBS, FOX,
NBC & CW. Adobe Analytics, US Only; 10/13/15; Source: ListenFirst and Shareablee, 10/13/15. Adobe Analytics and
Youtube Analytics, US Only; 9/18-10/13/15; Facebook Insights, Global; 10/13/15
For more information, please visit Telemundo.com/Celia, nbcumv.com and follow @TLMDPR on Twitter.
Comments
To post a comment, you must
register and
login.
