The Spanish-language broadcast of the Telemundo and MSNBC coproduction "Encuentro con Obama" on February 25 at 7PM ET reached 2,902,000 total viewers and 1,371,000 adults 18 to 49, according to Nielsen. Conducted by Telemundo and MSNBC's news anchor José Díaz-Balart, the exclusive town hall delivered an average of 1,723,000 total viewers and 809,000 adults 18 to 49. "Encuentro con Obama" followed the broadcast of "Acción Ejecutiva" a news special covering President Obama's Executive Action on Immigration on November 2014, which ranked as the best performing Telemundo news special in 2014. "Encuentro con Obama" was the #1 show among total viewers in Spanish-language television for its time period in Los Angeles, Miami, Chicago and Phoenix.
"As a leader in Hispanic media,
Telemundo has both the opportunity and the responsibility to empower its audience," said Luis Carlos Vélez, Executive Vice President of Network News. "No other media company can reach as many English and Spanish-language speaking Hispanics as
NBC Universal, and with this Presidential town hall we were able to
LEVERAGE Telemundo's and MSNBC's platforms to take this great conversation to our community."
In social media the news special reached over 4.1 million people in Facebook, generating more than 10 million impressions among
Telemundo audiences. On Twitter, the hashtag #ObamaResponde triggered 3,117 instances, sparking an active social exchange moderated by the @TelemundoNews account.
"Encuentro con Obama" was taped at Florida International University (FIU) in Miami. José Díaz-Balart interviewed the President about his recently announced executive actions on immigration and their national impact. The President also answered questions directly from the attending audience and through social media. The
Telemundo and
MSNBC production offered unique content to draw Latino viewers across multiple platforms, regardless of their language of preference.
Source: NPM, 2/25/15; fast national cume based on six minute qualifier. NSI, Live+SD, 2/25/15, 7-8 pm ET/PT, Ranking based on impressions among TEL, UNI, UMA, AZA, ETV & MFX. Facebook Insights, Twitter Analytics and Topsy Analytics.
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