Telemundo's LA DONA Premiere Ranks as Network's Highest Rated 9pm Debut Since 2012

TELEMUNDO's "La Doña" delivered 1,851,000 total viewers and 958,000 adults 18-49 on premiere night, according to Nielsen. Starring Aracely Arámbula, David Chocarro, Danna Paola and Rebecca Jones, the series ranked as the network's highest-rated 9pm premiere since 2012. Additionally, the premiere episode of "La Doña" reached a cumulative audience of 2,504,000 total viewers and 1,328,000 adults 18-49.

Locally, "La Doña" ranked #1 regardless of language in Miami among total viewers and adults 18-49, and was the #1 Spanish-language program in New York, Philadelphia, Houston, Boston, Atlanta, Denver and Orlando, among total viewers and adults 18-49.

The premiere of "La Doña" ranked as the #1 most socially engaging primetime program among Spanish-language networks. It also generated 10,000 streams, ranking #1 among 9pm premieres in video views. Additionally, the premiere was the most mobile 9pm premiere in TELEMUNDO's history with 89% of users accessing content on mobile platforms.

An original Telemundo production made by Argos Televisión, "La Doña" is a tale of revenge, ambition and seduction that centers on Altagracia (Arámbula), an elegant, beautiful and successful woman who runs a construction EMPIRE and enjoys widespread respect in society. A series of major traumas early in life left their mark on Altagracia and turned her into the implacable "Doña" she is today.

Source: Nielsen NPM L+SD IMP. 11/29/16 Fastie National 9p-10p & Fastie Reach w/6+ min qual. NSI, L+SD, Ranking based on P18-49 & P2+ IMP for 9p-10p ET / 8-9pm CT time period (vs UNI, UMA, AZA,ETV,MMX). Source: Adobe Analytics US Only, 11/29/16. Nielsen Social; Shareablee, 11/29/16.

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