Telemundo's DONDE ESTA ELISA Is #1 Spanish-Language Program At 10pm

Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the NTI results for the April 21 episode of the novela "Donde Esta Elisa" today. For the second night this week, "Donde Esta Elisa" was the #1 Spanish-language broadcast program at 10pm among Adults 18-49, beating Univision's "Don Francisco". The novela hit a new high last night with an average of 1.2 million viewers in the demographic.

Monday, April 19 was the first time "Donde Esta Elisa" was the #1 Spanish-language broadcast program at 10pm among Adults 18-49, averaging 1,208,000 and beating Univision's "Cristina" (883,000) by +37%.  "Donde Esta Elisa" also out-performed Telefutura's "Vecinos" (825,000) by +46% on Monday night.

"Donde Esta Elisa" recorded series-high deliveries on Monday, April 19 among Women 18-49 (664,000), Women 18-34 (403,000), Adults 18-34 (809,000) and Men 18-34 (405,000).  Last night the novela set a series-high among Men 18-49 (582,000) and total viewers (Persons 2+) (nearly 1.9 million).

Since its March 8 premiere, "Donde Esta Elisa" has been the #1 Spanish-language broadcast program at 10pm among Adults 18-34 on 14 out of 32 nights (44% of the time), including Monday, Tuesday and Wednesday of this week.  Last night's broadcast marked the 14th time that the novela has beaten Univision in this advertiser-coveted demographic (775,000 vs. 557,000, a +39% advantage).

"Donde Esta Elisa" is also delivering strong ratings in key local markets. The novela beat all Spanish-language competitors at 10pm this week among Adults 18-49 and Adults 18-34 in New York. In Miami, Houston and San Francisco, "Donde Esta Elisa" beat Univision on Monday, April 19 among Adults 18-49.

Source: NTI, live+same day, 3/8/10-4/21/10.

Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic  viewers  in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 34.1 million U.S. TV households nationwide on digital and analog cable, and satellite television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company's international distribution arm which has positioned Telemundo as the second largest provider of  Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

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