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Telemundo's AL ROJO VIVO CON MARÍA CELESTE Delivers 53% Growth In Adults 18-49 Since The Start of 2018 FIFA World Cup

By: Jun. 28, 2018
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Telemundo's AL ROJO VIVO CON MARÍA CELESTE Delivers 53% Growth In Adults 18-49 Since The Start of 2018 FIFA World Cup  Image

"Al Rojo Vivo con María Celeste," Telemundo's news magazine that sets the agenda for Latinos, delivered a 53% growth among adults 18 to 49 since the 2018 FIFA World Cup started (359,000 vs 234,000), compared to the program's average in the prior four weeks, according to Nielsen.* The show moved its operations to Moscow on June 14, to present a month of special programming around the world's biggest sporting event. María Celeste has been hosting from a set in Zarayde Park in Moscow, next door to the Kremlin, presenting special content including "Zona ARV en los Ángeles con Piolín" featuring the well-known radio personality, and "La Chiqui Bombom Mundial" with the famous Latin influencer. She has also featured daily fan reactions from Russia and participating countries, stories about the World Cup from the United States and Latin America, and multiple celebrity visits such as Paulina Rubio.

Hosted by Emmy®-winning journalist María Celeste Arrarás, "Al Rojo Vivo con Maria Celeste" is the news magazine that defines the news agenda for Hispanic audiences. Telemundo's award-winning news magazine is known for breaking stories that captivate the Hispanic public in an innovative format that highlights the human aspect of every story. "Al Rojo Vivo con María Celeste" draws on a stellar team of collaborators across the country, including Jessica Carrillo, Ródner Figueroa, Azucena Cierco , Enrique "Quique" Usales and Nicole Suárez.

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world's most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company's domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company's co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.



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