Telemundo Media, the largest producer of Spanish-language prime time content for audiences in the U.S. and around the world, partnered with Target for the first-ever "Celebremos Juntos" holiday special which aired on Sunday, Dec. 1 on Telemundo. Engaging families to spark conversations and empowering consumers to make this season their own, Telemundo and Target partnered to create a custom photo-based digital campaign for Target asking viewers to submit their most festive holiday photo for a chance to win a $1,000 Target gift card and the opportunity for their photo to be featured in a LIVE commercial.
The Contest winners were the Nieves family from Lowell, Massachusetts; the Espinosa family from Edingburg, Texas; the Viveros family from Palmdale, California; and the Cardenas family from Rancho Cucamongo, California. To participate, viewers were asked to submit one festive holiday photo using the hashtag #asifesteyojo. All submissions were entered into a special casting for the opportunity to have their photos featured in a LIVE commercial during Telemundo's holiday special. The four winners were chosen and each received a $1,000 Target gift card. Target also awarded 40 additional winners with $25 Target gift cards. The Contest ran from Nov. 20, 2013 to Dec. 1, 2013.
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 15 owned stations, broadcast and MVPD affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
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