Telemundo Scores Best Third Quarter in Primetime Yet

TELEMUNDO's Monday-Friday primetime programming from 7-11pm delivered record results for the third quarter with 1.73 million total viewers and 877,000 viewers among adults 18-49, according to Nielsen. In addition, adults 18-34 averaged a best-ever third quarter performance with 403,000 viewers in the 7-11pm time period, marking the smallest gap ever with Univision across all three demos.

Driven by the success of "El Señor De Los Cielos" at 10pm, Telemundo averaged 1.46 million viewers among adults 18-49 and 698,000 viewers among adults 18-34, earning Telemundo the #1 network spot among adults 18-34 in the Monday-Friday 10-11pm daypart across all broadcast and cable networks, regardless of language. In the 9pm hour, the network averaged 1.62 million total viewers, 843,000 viewers among adults 18-49 and 402,000 viewers among adults 18-34 in the third quarter, marking the smallest gap ever with Univision. During the quarter, "Bajo el Mismo Cielo" launched as TELEMUNDO's most successful 9pm novela in three years with 928,000 adult 18-49 viewers tuning in for the series premiere.

The third quarter was also strong for TELEMUNDO's news and sports programs, with "Un Nuevo Dia," "Noticiero Telemundo" and "Titulares y Mas" delivering their best third quarters ever among both adults 18-49 and total viewers. "Un Nuevo Dia" registered 285,000 total viewers and 123,000 viewers among adults 18-49. "Noticiero Telemundo" delivered 911,000 total viewers and 344,000 adults 18-49, and "Titulares y Mas" delivered 509,000 total viewers and 284,000 adults 18-49.

The Telemundo digital platforms, including online, mobile web, mobile apps and tablets, delivered an average 7.6 million monthly uniques for the third quarter in 2015, an increase of 126% from the same quarter last year. Individual properties that showed quarter-over-quarter growth are "Al Rojo Vivo," "El Pulso" and "Noticias," whose sites all set records by averaging over one million unique users in the third quarter.

In terms of social media, Telemundo has now maintained the top spot within the Shareablee TV Rankings for four months in a row. The network was once again the #1 TV Network for Facebook Actions in both July and August, ahead of Univision, ABC, ESPN, NBC and MTV.

Source: NPM, L+7, 3Q'15 (6/29/15-9/27/15) vs. comparable 3Q periods in 2006-2014; strict daypart averages M-F 7-11pm; M-F 9-10pm. TEL delivery and rank at 10pm based on L+SD, M-F 10-11pm strict daypart excluding specials, A18-49 (000) & A18-34 (000). Bajo el Mismo Cielo, Un Nuevo Dia, Noticiero Telemundo and Titulares Y Mas program averages based on L+SD. Adobe Analytics. comScore Multiplatform Report. Shareablee, Facebook Insights.

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