Telemundo Scores Best Season Yet in Total Viewers, Adults 18-49
By: Tyler Peterson May. 23, 2013
Telemundo Media delivered its best season in the history of the network, up 9% vs. the 2011-2012 season , averaging more total viewers (1,331,000 vs. 1,218,000) and adults 18-49 (694, 000 vs. 635,000) during Monday through Sunday Primetime programming, according to Nielsen. For the first time in its National People Meter (NPM) history, Telemundo ranked as the #6 broadcast network overall this season among adults 18-49 in Primetime and out-delivered The CW Network. In its first five weeks at 10pm, among adults 18-34, Telemundo's newest hit novela, "El Señor de los Cielos" ranked as the #1 program in its time period, regardless of language,25% of the time. The series also beat at least one English-language network in the same demo 92% of the time and beat Univision to rank #1 among the Spanish-language networks 50% of the time. For the season, Telemundo is also the fastest-growing broadcast network, regardless of language, in Primetime among adults 18-49, gaining an additional 59,000 viewers vs. the prior season (694,000 vs. 635,000. The network also delivered its largest share in history, a 25 share (3-net) in adults 18-49 for Monday through Sunday primetime, up +1 point vs. the prior season.
Telemundo's latest hit, "El Señor de los Cielos" (10:00pm weekdays) is averaging over 2.2 million total viewers and more than 1.4 million adults 18-49, positioning it as the #2 novela in the network's history. The novela registered a 42% share of adults 18-49 among major Spanish-language broadcast networks in its time period. The series, which premiered in April, tells the story of Aurelio Casillas, one of the most prominent Mexican drug lords from the 1990's, and is the network's most ambitious production to date. LA PATRONA
Premiere-to-date, "La Patrona" (9:00pm weekdays) starring Aracely Arámbula, Jorge Luis Pila and Christian Bach is averaging over 1.9 million total viewers and more than one million adults18-49, ranking as the #3 novela in Telemundo history. LA VOZ KIDS
"La Voz Kids," the singing competition series based on the phenomenon "The Voice," premiered this season and quickly became Telemundo's #1 reality series, averaging over 1.7 million total viewers with nearly 900,000 among adults 18-49 and 478,000 among adults 18-34, premiere-to-date. The series has ranked as the #1 Spanish-language broadcast program among adults 18-34 each week since it premiered in the Sunday 7:00-9:00pm time period. NEWS
"Noticiero Telemundo" is the fastest-growing broadcast evening news program regardless of language this season, delivering the largest increase out of any network, more than 13%, over prior season in total viewers (804,000 vs. 711,000). Source: Nielsen, NPM, Live + Same Day, 9/19/11-5/27/12 vs. 9/24/12-5/19/13. Mon-Sun 7-11pm used for SLTV nets; Mon-Sat 8-11pm/Sun 7-11pm used for ELTV nets. Share based on TEL A18-49 impressions among sum of TEL+UNI+UMA in daypart cited. May 13 based on 4/29/13-5/19/13.
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