Telemundo Remains No. 1 Spanish-Language Networkin Primetime
By: Caryn Robbins Aug. 23, 2017
Telemundo, the contemporary Spanish-language network for Hispanics in America, continues its historic winning streak ranking as the #1 Spanish-language network during Monday-Friday 8-11 p.m. primetime for the fourth consecutive week, averaging 894,000 among adults 18-49 for the past four weeks, according to Nielsen. In addition, the network ranks as the most watched Spanish-language network in Monday-Friday 8-11 p.m. primetime for the sixth consecutive week, averaging 391,000 among adults 18-34 for the past six weeks.
Telemundo's successful primetime lineup of contemporary stories produced specifically for Hispanics in the U.S. - "Jenni Rivera: Mariposa de Bario" at 8 p.m., "Sin Senos Sí Hay Paraíso" at 9 p.m. and "El Señor de los Cielos" at 10 p.m. - has consistently outperformed each of Univision's most recent premieres this month among adults 18-49, including "Enamorándome de Ramón" on August 8 at 8 p.m. (736,000 vs 616,000) and "La Tierra Prometida" on August 7 at 10 p.m. (1,301,000 vs 805,000), and "Mi Marido Tiene Familia" at 9 p.m. on August 21 (995,000 vs 719,000). For the second consecutive week, Telemundo outperformed the delivery of Univision and Unimás combined among adults 18-49, beating both networks last week by +12% (918,000 vs 823,000) in Monday-Friday 8-11 p.m., and topped FOX (750,000) and The CW (296,000). For the fourth consecutive week, Telemundo also beat the combined delivery of Univision and Unimás among adults 18-34, outperforming both networks last week by +28% (436,000 vs 341,000) in Monday-Friday 8-11 p.m., and topped CBS (360,000), FOX (256,000) and The CW (108,000).Comments
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