In conjunction with NBCUniversal's Upfront presentation, which was held on Sunday at Radio City Music Hall, Telemundo and NBC UNIVERSO announced a robust lineup of new programming for the 2016-2017 season, featuring over 1,100 hours of new innovative formats and multiplatform content, during a press breakfast held on May 12 at The Museum of Arts and Design in New York. TELEMUNDO's new lineup includes four Super Series, a Sunday primetime programming block featuring a kids talent show, two mini-series, a late show hosted by cultural icon Don Francisco, and more. NBC UNIVERSO's new lineup features a celeb-reality series, an action-packed reality series and the return of the worldwide phenomenon, "The Walking Dead" Season 3.
Executives also announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by renowned vocalist and songwriter Jenni Rivera, including a bio-musical television series based on her life story, and a "Jenni Vive" tribute concert. In addition, the company announced its most comprehensive community initiative, "El Poder En Ti." These announcements follow on the heels of impressive ratings for
Telemundo among adults 18-49 and adults 18-34, ranking as the #1 Spanish-language network at 10pm, Monday-Friday, this season, according to Nielsen. In Q2 of 2016,
Telemundo ranks as the #1 broadcast network at 10pm, Monday-Friday, regardless of language among adults 18-34.
"The U.S. Hispanic market continues to be the biggest growth opportunity for any business," said Cesar Conde, Chairman NBCUniversal International Group and NBCUniversal
Telemundo Enterprises. "We are redefining Hispanic media by investing in the most innovative original content, a $250 million state-of-the-art facility and the best talent, in front of and behind the cameras. And, we are pleased our investments are paying off as we see a tectonic change in Hispanic media where more and more viewers are flocking to the
Telemundo Enterprises platforms."
"Our programming strategy, fortified by the success of Super Series and bio-musicals, has strengthened our positioning as the network that is redefining Hispanic TV with innovative formats and original productions," said Luis Silberwasser, President,
Telemundo Network and
NBC UNIVERSO Cable Channel. "Our strategy of bringing new ideas, stories, and formats to Hispanic viewers is working, and we will stay on that path. Heading into this Upfront season, we've gained more viewers year-over-year in Monday-Friday primetime among key demos and are capitalizing on that momentum continuing to close the gap with our competitor."
"Backed by NBCUniversal's unparalleled ability to combine data, premium content and distribution at scale,
Telemundo is uniquely poised to reach and inspire the most Hispanics more effectively than any other media company," said Mike Rosen, Executive Vice President, Advertising Sales, News and Hispanic Groups, NBCUniversal. "Based on salient cultural and consumer insights, our sales team collaborates with advertisers to create and execute break-through, un-break-able marketing solutions to reach the modern U.S. Hispanic audience, with both power and precision."
In addition, this June,
Telemundo will launch "El Poder En Ti," a robust company-wide community initiative aimed at empowering viewers in three areas of key importance to Hispanics: education (Tú Educación), health (Tú Salud), and finance (Tú Dinero). The multi-platform initiative is supported by a specialized website; digital tools and resources; and inspirational stories brought to life by a series of PSAs starring various
Telemundo talent, including Don Francisco as the narrative voice of the campaign.
TELEMUNDO PROGRAMMING
WEEKDAY PRIMETIME
Super Series™
"El Chema," a spin-off of the wildly popular series "El Señor de los Cielos" starring Mauricio Ochmann, is the story of Chema Venegas' first years working in Mexico's world of organized crime and his
ASCENSION until
BECOMING the renowned cartel leader seen in "El Señor de los Cielos." Chema began committing crimes as a child, transporting marijuana in his backpack from one side of the border to the other. He worked his way up to being a hit man and then a skillful boss who left a trail of blood everywhere he went, and he eventually became one of the most wanted drug lords, always outsmarting authorities. The story also narrates the various romantic relationships that forever marked Chema and turned him into the despicable human being he became, from his first failed relationship as a young man to his obsessive relationship with Rutila Casillas, daughter of his nemesis, Aurelio Casillas (El Señor de los Cielos).
"Hugo Chavez, El Comandante" (Hugo Chavez, The Commander), starring Andres Parra, is a fictional story inspired on the life of Hugo Chavez, a man of humble origins, who at 44 years of age and against all odds, became the most powerful and controversial Latin American leader of his time. During his leadership, Hugo managed to challenge the world and control its largest oil reserves.
"El Señor de los Cielos" (Season 5), starring Rafael Amaya, Fernanda Castillo and Carmen Aub, will follow Aurelio Casillas as he unleashes a war in Mexico, but this time not against the government, the DEA or other cartels, but against his own family.
"Señora Acero 3, La Coyote," the third season of the successful "Señora Acero" Super Series franchise, starring Sergio Goyri, Carolina Miranda and Luis Ernesto Franco, narrates the story of Vicenta Rigores, a courageous and rebellious woman, who stands out in the male-dominated world of smuggling as the most feared and notorious coyote on the U.S. Mexican border. Because Vicenta understands that the only crime most immigrants commit is having been born on the wrong side of the line dividing the two countries, she is willing to risk her own life to protect them. Vicenta hates the drug traffickers that infest the border region, never suspecting that she is directly related to one of Mexico's most powerful drug trafficking families - she is the illegitimate daughter of Vicente Acero, the father of Salvador Acero, the sole heir, until now, to the Acero dynasty.
Serialized Dramas
"La Querida del Centauro" (Season 2), starring Humberto Zurita, Ludwika Paleta, Michel Brown and Sandra Echeverria, will tell the story of Centauro's revenge on Yolanda, his former mistress, and Gerardo, the detective who sought to bring him to justice. After being on the run from the authorities for two years and tired of the bloody war between his cartel and his rival's, Centauro decides to fake his and his son's deaths. This way, he will be able to rebuild his
EMPIRE without the police after him, and, more importantly, allow him to carry out his plan for vengeance. Upon hearing the news of the deaths, Yolanda and her daughter Cristina, as well as Gerardo and his adoptive son, Gato, are able to return to Mexico from Canada, where they have been living under the Witness Protection Program. But it won't be an easy return for Yolanda, as el Centauro will use all of his cunning and power to destroy her and her loved ones in his quest for revenge.
"La Doña" (The Mrs.), based on Doña Barbara, the literary work by Romulo Gallegos, is a story of revenge and ambition, seduction and betrayal; all told from the perspective of an offended and abused woman named Altagracia. Altagracia represents the hundreds of thousands of Mexican women who have been victims of the violence by faceless men who are protected by impunity. But Altagracia, transformed into a strong-willed, ruthless man-eater known as La Doña, will seek out each and every one of these men to bring them to justice. The series will star Aracely Arambula and David Chocarro.
"Sin Senos Sí Hay Paraíso," the sequel to one of Telemundo's highest-rated novelas "Sin Senos No Hay Paraíso," tells the story of Catalina "La pequeña" (the small one), who seeks to redeem her family from the world of violence and prostitution that has brought them so much loss and misery. Starring Fabian Rios, Catherine Siachoque and Carolina Gaitan, the new story reflects the reality of a new generation of women determined to succeed in life without resorting to plastic surgery or falling for the lure of easy money.
Musical Dramas & Comedies
"Guerra de Idolos" (WT) (War of Idols) follows the story of the Solar family, and superstar Julio Cesar Solar, a Regional Mexican Music idol, whose death is the spark that ignites this story of betrayal, rivalry, love and the search for fame at any cost. Set in a world of stunning ranches, parties, private jets and recording studios, "Guerra de Idolos" showcases the lives of those who manage and control the Latin music business in the U.S. from coast to coast.
"La Fan" (WT) (The Fan), written by Angelica Vale, is the comedic story of a cheerful and humble woman, who is the ultimate fan of famous
TELENOVELA actor, Lucas Duarte. People say one can't escape one's fate. People say we all have a story that is already written and nothing can change it. People say that what if something starts badly, it will end badly. People who say those things, don't know her. By a twist of fate, she will literally collide into Lucas Duarte's life, and despite every attempt, he will not be able to escape her blind adoration. Lucas will reluctantly begin to realize that he needs her and cannot imagine his life without her, as she begins to see that he is not the perfect leading man she thought he has.
"Silvana Sin Lana," starring Carlos Ponce, Maritza Rodriguez and Adriana Barraza, is a romantic comedy that tells the story of Silvana, a wealthy woman who loses everything and is forced to move with her mother and three daughters to a working-class neighborhood, where she meets Manuel, a fishmonger with a strong dislike for snobby people who look down on folks like him. Manuel and his four children will need to do the impossible in order to get along with their new neighbors. However, an irresistible attraction begins to brew between Silvana and Manuel, making the situation even more intolerable for their families.
SUNDAY PRIMETIME
"Los Reporteros" (WT) will be a 60-minute news magazine show produced by Noticias
Telemundo with a unique style, featuring reporter-centric investigations blended with the type of engaging and probing journalism that young audiences are captivated by. "Los Reporteros" will showcase interviews with a generous mix of well-known politicians and celebrities alike using the style of "first-person active reporting." The weekly episodes will contain four long-form stories focusing on both political and human-interest topics.
The network announced a new, three hour programming block branded as: "Domingos de Telemundo." The Sunday primetime programming block will also feature three distinct programs featuring talented children, amazing animals and compelling celebrity interviews hosted by the legendary Don Francisco. The shows will be taped in front of a live studio audience from a high-tech set that will morph with each new format. Hour one, "Siempre Niños" (WT) at 8pm, will be a series starring kids with extraordinary talents: singers, dancers, magicians, lip-synchers and more. Hour two, "ZOOMUNDO" (WT) at 9pm, will be a show featuring co-host and wildlife expert Ron Magill, guest celebrities, unbelievable footage from animals around the world and a variety of exotic creatures as special guests. Hour three, "Don Francisco Te Invita" (WT) at 10pm, will be late show featuring a house band plus interviews and games with a variety of notable celebrities, models, comedians, actors and more.
In addition, "Domingos de Telemundo" will feature two new mini-series:
"El César" follows the story of Mexico's legendary and worldwide boxing idol, Julio César Chávez. A man who remains undefeated for 13 years, 11 months and 14 days, Julio César Chávez has everything: family, fame, money and legions of followers. However, his access to the netherworld of drug dealers, love affairs with Hollywood stars, the highest levels of political power and addictions to alcohol and drugs, will end his career and also almost end his life. The series will bring viewers into the Mexican Grand Champion's stormy life in and out of the ring, as he lives through the rough path that will turn him into an idol.
"CORTES, Conquistador de Mexico," based on the book "Hernan Cortes, Inventor de Mexico" by Juan Miralles, is the story of Spanish Conquistador Hernan Cortes' journey to the new world. Although he will face the threats of conspiracies within the men of his own expedition, resistance from some indigenous tribes and the opposition from Governor of Cuba, Diego Velazquez, Hernan will overthrow all challenges to successfully conquer large parts of Mexico and become a historical icon.
MORNING SHOW
TELEMUNDO announced it will expand their morning show, "Un Nuevo Día," by an hour and a half, airing from 7am-11:30am ET starting in Q1 of 2017. The live show is hosted by Rashel Diaz, Adamari Lopez, Ana Maria Canseco, Daniel Sarcos and Diego Schoening and offers a combination of information, entertainment, health, humor, beauty and fashion, including Chef James's special recipes as well as national and international news updates with Edgardo del Villar.
NBC UNIVERSO PROGRAMMING
HIT SERIES
"The Walking Dead" Season 3 - The survivors take refuge in a prison and attempt to set up a permanent camp. They have faced walker hordes, insurmountable hardships, and beat unbelievable odds, but in the epic third season of "The Walking Dead," Rick and his group faces their most terrifying foe yet. As the leader of a Utopian-like society called Woodbury, The Governor (David Morrissey) seems to be a good and generous leader at first, but it's not long before his twisted, sadistic side is
UNCOVERED and the group finds themselves scrambling for their lives. The season also marks the arrival of fan-favorite Michonne (Danai Gurira), and some of the most shocking moments in the show's history.
REALITY SERIES
"Zapata Justice" - Set in a Texas border town, "Zapata Justice" follows the Mexican-American members of the small town's Sheriff's Department as they fight to protect their own from dangerous criminal activity.
"The Riveras" - The celeb-reality series follows the lives of the late regional Mexican music icon Jenni Rivera's biggest legacy - her children. The Riveras are Mexican Regional Music's most beloved family, but you've never seen them like this. See Chiquis Rivera and her younger siblings step up and pull together to raise each other with humor and love; and go for their biggest dreams.
SPORTS
The countdown to the 2018 FIFA World Cup Russia™ continues on TELEMUNDO,
NBC UNIVERSO, and the Digital Platforms of
NBC Deportes. With two years to go before the first kick-off in Moscow, CONCACAF member nations are battling for the opportunity to move on to the final hexagonal qualifying phase to Russia. Following the CONCACAF World Cup qualifiers, the stage for the most watched sporting event on earth will be heralded by the FIFA Confederations Cup Russia 2017, when the six continental champions will join the Russian hosts and Germany, the 2014 FIFA World Cup™ winner, for another star-studded tournament.
Source: Nielsen, L+SD. #1 SLTV network at 10pm based on 9/21/15-5/5/16, M-F 10-11pm strict daypart, A18-49 (000) and A18-34 (000). #1 broadcast network at 10pm regardless of language based on 3/28/16-5/5/16, M-F 10-11pm strict daypart, A18-34 (000).
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