Telemundo Launches Website Showcasing Jewelry Lines Featured In Telenovelas

Telemundo, the NBC Universal Television Consumer Products Group and Big Tent Entertainment, in association with The Richline Group, Inc. and designer Udi Behr, are introducing Telemundojewelry.com, which launches today.  The new Website offers fans a chance to purchase the beautiful jewelry pieces worn by the actors in Telemundo's programming.  The first collections to be offered are those featured in the network's popular telenovelas "El Clon" ("The Clone") and "Donde Esta Elisa?" ("Where is Elisa?").  The new lines include a selection of necklaces, earrings, bracelets and rings that are made with a variety of materials and stones.  A full product launch for the Telemundo-inspired lines is planned for this fall in retail outlets nationwide.

Designer Udi Behr has chosen the first collections using the rich storylines and colorful characters as his inspiration. Featuring seven pieces each, the two collections incorporate a variety of metals, textures and vivid hues.  The pieces featured in "Donde Esta Elisa" include a chunky simulated pearl stretch bracelet with solid brass, gold-plated stretch band, a matching cocktail ring and lightweight drop earrings.  The line for "El Clon" features a genuine natural turquoise stone cuff with solid brass plating; a chunky simulated turquoise and gold bead necklace with aqua colored Austrian crystal stones and a pair of matching turquoise and gold lightweight bead earrings.

Behr will also create original lines for Telemundo's upcoming programming, including the network's established brand "Club de Noveleras," as well as the highly anticipated telenovela, "La Reina del Sur," which launches later this year.

"As a jewelry designer, working with Richline and Telemundo is an honor for me," said Behr. "I have always admired the history, art, culture, and lifestyle of the Hispanic community and now to have the chance to work alongside Telemundo and all the talent that is under their umbrella is a dream come true for me. I am committed to creating a beautiful collection that represents the Telemundo brand and enhances their programming and I look forward to making our collections accessible to their worldwide fan base."

"We are really pleased to be able to introduce these beautiful jewelry lines inspired by Telemundo's programming," said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group.  "We know the Telemundo fans will love these exquisite and affordable pieces that reflect the passion of their favorite telenovelas and we look forward to introducing more jewelry lines for Telemundo's programming in the coming years."

Dennis Ulrich, CEO of The Richline Group added, "Our new partnership with Telemundo allows us the opportunity to reach this important, targeted demographic of consumers with a unique line of jewelry that reflects the culture of the Hispanic community. We are confident that Telemundo viewers will love the variety and designs that we've created featuring their favorite shows and brand."

The introduction of the various jewelry lines through Telemundo's on air programming is part of a larger effort, including the introduction of home furnishings, which launches Telemundo's consumer products licensing program and establishes the network as a lifestyle brand. Big Tent Entertainment, the licensing agent for the Telemundo brand, brokered the deal with The Richline Group, Inc. on behalf of the NBC Universal Television Consumer Products Group.

El Clon tells the story of "Jade" (Sandra Echeverria) and "Lucas," (Mauricio Ochmann), two star-crossed lovers whose story of forbidden love transcends the obstacles of time, science and also cultural differences.  Deeply in love, the two are forced to be apart because of opposing family obligations, yet their devotion to one another over many years and many miles remains unwavering. "Donde Esta Elisa?" is centered on the disappearance of a beautiful 17-year old girl, "Elisa Altamira," who leads a quiet and happy family life.  After a family gathering to celebrate the birthday of her father "Mariano Altamira" (Gabriel Porras), Elisa goes out with her cousins and disappears without a trace.  The family begins an exhaustive search, lead by agent "Cristobal Rivas" (Jorge Luis Pila).  During the process, agent Rivas develops a strong tie with the family, providing unconditional support for Elisa's mother "Dana Riggs Altamira" (Sonya Smith). As the search continues, old secrets involving family, friends, colleagues and ex-employees of the Altamira business are revealed.

About Telemundo
Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 34 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com ; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About NBC Universal Television Consumer Products Group
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands.  Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising.  Big Tent currently serves as the worldwide (except Asia) marketing and licensing company for fashion and viral sensation Domo as well as the North American agency of record for a number of properties including: Discovery Kids, the leader in educational content for children; Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world; TOKYOPOP, the world-renowned manga publisher and global pop culture brand; Crusty Demons, the masters of freestyle motocross; Purple Ronnie, one of the U.K.'s most successful social expression brands; and PixFusion, a global leader in personalization products.

About The Richline Group, Inc.
The Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc., is the USA's foremost fine jewelry manufacturer and the largest importer of gold jewelry. The Richline Group was formed in 2007, initially consisting of The Combined operations of Bel-Oro International and Aurafin LLC. Currently, the major brands comprising Richline's portfolio are Andin, Alarama, Aurafin, Auragem, Bel-Oro, Michael Anthony, Prime Time, Sardelli, Tru-Kay/Barrows and Gold Expressions.

About Udi Behr and Love Peace and Hope
Glamorous, spiritual, luxurious and emotional - the jewelry lines from Udi Behr encompass all of these sentiments. In addition to the original Love Peace and Hope collections, Behr has forged bestselling jewelry collections with Showtime for their series The L Word and Dexter, with HBO for True Blood, as well as with the band Queen for the Love – Made in Heaven, The Freddy Mercury Collection. Talented and progressive, Behr and his designs have won acclaim in The New York Times and People magazine and his collections have been showcased in leading retail outlets including Saks Fifth Avenue.  His designs have also been worn by many notable celebrities including Elton John, Ringo Starr, Cyndi Lauper, Angela Bassett, T.R. Knight, Sharon Stone, Ludacris, Paris Hilton, Brittney Spears, Jennifer Beals, Pam Grier, and many more. For more information on Behr and his work, please visit www.lovepeaceandhope.com and www.loveandpride.com.

To post a comment, you must register and login.