Telemundo Enterprises Launches New Bilengual Digital Production Studio 'Fluency Plus'

NBCUniversal Telemundo Enterprises today announced the expansion of Fluency Studios with the launch of "Fluency Plus," a new, bilingual digital production studio. The multiplatform digital content studio will provide a broad range of bilingual digital programming to more than 13 million Hispanic Millennials and members of Gen Z, a growing audience that identifies as bilingual and ambicultural, defined as "200%ers™" - 100% Latino and 100% American. The digital content will range from entertainment and lifestyle, to food, family, fashion, innovation and more. Fluency productions will move from Los Angeles to Miami in order to LEVERAGE the latest digital technology in NBCUniversal Telemundo Enterprises' new state-of-the-art global headquarters in 2018.

"Fluency Plus" will produce a variety of English- and Spanish-language offerings beyond theatrical, including web and social-first series, mini-series, alternative, comedy and 360° virtual reality experiences that super-serve Millennial bilingual Hispanics with culturally relevant content year round. As part of the NBCUniversal portfolio, Fluency's scalability is powered to more than 13 million Hispanic Millennials, which has attracted the attention of high-profile partners, including BuzzFeed, Snapchat, Tasty and Vox Media, among others.

"Fluency is now pivoting beyond its origins in Hispanic targeted feature films to incorporate a broad range of bilingual digital programming targeting Millennials and Gen Z," said Peter E. Blacker, EVP, Digital and Emerging Business, NBCUniversal Telemundo Enterprises. "We are uniquely positioned to connect the large scale of the U.S. Hispanic audience with leading brands and partners."

Marketed through a video-centric, social-first strategy aimed at super serving audiences in their preferred platforms and format, "Fluency Plus" will produce content that brings together true-to-life stories mirroring the unique bicultural Hispanic lifestyle - rooted simultaneously in two cultures, transcending language.

To post a comment, you must register and login.